In my last post, I listed the five mistakes companies make when planning and operating their online communities.  Mike Moran, one of the industry’s smartest search marketing gurus (and a former IBM.com’er), offers three pieces of great advice about how to carefully start an online community in his latest blog. Given what we’ve seen, I couldn’t agree more.

Idea communities factored greatly in our new report  about the best and worst  IT communities, and Dell.com’s IdeaStorm ended up as the poster child for an idea community gone off the rails.  For those of you who want to avoid this fate, Mike ‘s related blog Do it Wrong Quickly offers  three  points that can help keep a lot of companies out of the ditch.

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