If you are pondering your next redesign, it’s worth taking a moment to consider an excerpt from Mike Moran’s latest blog “The Internet Marketing Industry Needs a Reality Check”.

The core of this discussion is around why Google’s ‘real time search’ features don’t really matter.  Frankly, they don’t matter to me either, but there’s some truths in this discussion Web teams should remember.

“Wouldn’t it be better to truly understand how the vast majority of people use the tools that we talk about all the time, rather than assume that everyone does what we do? Maybe the industry struggles at times because we completely miss the point: Most people simply don’t care about the details. They want results. They don’t have time to waste and they are not all under the age of 30 and completely wired.”

Mike’s talking about search. I’m talking about Websites. Why do so many Web teams spend valuable resources and time trying to stuff that last piece of content on an already overloaded page?  Why do companies squander budgets on bright and shiny objects that allow everyone to have a high five moment – but never get any real traction on the site?

The longer I look at sites, the more the KISS principle applies. Don’t focus on who I am or what I do. Focus on the results I’m trying to achieve. And get everything else out of my way.

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