There’s no doubt that the new EMC.com is channeling Apple.com’s hyper-sleek design, bold imagery and crisp content – with a decided enterprise twist.
Last week we took it for a test drive – and learned five important things.
The new EMC.com fared nicely in our latest eBusiness Index usability rankings, jumping from 10th to 8th in a single year.
We’re not surprised. EMC.com is a perfect example of new “less is more” designs sweeping over the Web. It also shows what can happen when you revamp a site from stem to stern, instead of doing it in pieces.
We took EMC.com for an in-depth test drive to see what good practices and innovations it brings to the party. At the top of the list are five things:
- Icons can be more than eye candy. In addition to their usual duties, EMC.com’s contextual icons are solving difficult navigation problems.
- Pristine designs love snacking architectures. EMC.com is educating its visitors by providing marketing content in small bites throughout the click stream, instead of a single monster page at the end.
- EMC.com is a poster child for product marketing – Twitter style. The site’s single-sentence navigation descriptions aren’t much shorter than the product marketing overviews.
- K.I.S.S. can create great mega-menus. EMC.com’s mega-menu isn’t full of bells and whistles like the perennial mega-menu favorite, Cisco.com. Its new stylish mega-menu proves that less can be more.
- A microsite truce is actually possible (hooray!).EMC.com has come up a new way to achieve peace with microsite owners – hidden navigation.
We’ve profiled the new EMC.com in a new case study in the Library – complete with screenshots of some of its most interesting innovations.
Not a Library subscriber? You can learn more here.
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