For most companies, marketing services online is like trying to sack fog. Just ask the army of Website teams burning man-years trying to make their services understandable within the context of the company’s products, technologies, and solutions.
The Cisco.com team was just another army writing volumes of services content when they decided to redesign the Services zone in a revolutionary way.
They stripped it bare, sent all of the detailed content somewhere else – and focused the new & improved site on what Cisco can do and why customers should care.
Category: Case Study
Class: Best Practice
Websites Profiled: Cisco.com
- Blog: Cisco.com goes on an industry, audience & services marketing tear — and triggers an infographics tipping point