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Best Practice Case Studies
…are real world solutions from the Website teams that have solved the problems, developed the strategies–and produced best practice innovations along the way.
Think of them as moments of inspiration in a chaotic Web world. The things you should know – who does it – how they do it – and why it matters.
Ideas. Innovation. Inspiration.
Looking brilliant doesn’t have to be hard work. siteIQ case studies give you the inside scoop on the best of the best.Latest Case Studies
eCommerce | Home/Home Office makes an ecommerce splash that upsets all rankings
May 21, 2013
World-class ecommerce starts long before a buyer enters an online store. The process starts with marketing content & features that: –Clarify buying options and processes; –Encourages the visitor to take the next step; and –Leads...
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Call to Action | Cisco.com and Symantec.com find safety as HP’s Home/Home Office site upsets the rankings
May 08, 2013
The term “call to action” defines how effectively a Website identifies the buying process and encourages prospects to engage with a salesperson or reseller. Best-in-class sites provide at least one call to action feature on every product, services, a...
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Channel/Partner Marketing | Oracle.com’s investment pays off, IBM.com shares the wealth, and CA.com gets the gold
May 01, 2013
Websites are an excellent platform to engage with channel & alliance partners and resellers. Most channel zones (partner, reseller, alliances) must do triple duty by (1) allowing visitors to find a partner or reseller; (2) marketing the company’s...
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Industry Marketing | IBM.com upsets HP.com while Cisco.com is hot on their heels
Apr 12, 2013
Industry marketing zones allow companies to market and sell products and services to visitors that are customized to their unique business needs and requirements. Best-in-class Websites build their industry-specific zones around a common set of conte...
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