HP.com and Dell.com are in the same boat — and it’s leaking
Once upon a time, Dell.com and HP.com were the “go to” sites in the IT industry. Today? Not so much. Lessons Learned: Sometimes art imitates life. Dell’s and HP’s business woes are mirrored at their Websites – which are bleeding competitive ground where it counts. Of the two...
Continue Reading →The 2013 Usability Top 10: IBM leads, SAP soars, and Apple screws up the rankings
February 06, 2013
accenture.com, adobe.com, apple.com, cisco.com, dell.com, Design, emc.com, hp.com, ibm global services, ibm.com, intel.com, oracle.com, sap.com, symantec.com, website rankings
One of the things I like best about our annual Website rankings is that they always show me what’s really going on in the neighborhood. The real impact of new designs and strategies. Where teams have put their time and treasure – and whether it is paying off. This year is no excep...
Continue Reading →Website Launch: 5 things you should know about EMC.com
There’s no doubt that the new EMC.com is channeling Apple.com’s hyper-sleek design, bold imagery and crisp content – with a decided enterprise twist. Last week we took it for a test drive – and learned five important things. The new EMC.com fared nicely in our latest...
Continue Reading →5 things you probably didn’t know about Apple.com
Since we added Apple.com to the siteIQ eBusiness Index this year, I’ve been dying to get my hands on its evaluation results. They just came in last week. Just for the record, I’ve always been a big fan of Apple.com. It has all of the hallmarks of an Apple product. Simple. Inno...
Continue Reading →Why are you so boring?
I was surprised when I actually paid attention to an email I received from Mail Chimp about its new template editor. After all, I’m probably a lot like you. Not really interested in those ungodly ”point to the picture and talk me to death” videos, much less pages of detailed fea...
Continue Reading →The Social Media Top 10 | Not your usual suspects
November 14, 2012
First of all, I have to come clean. I haven’t really drunk the whole “social media for business” Kool-Aid yet. It’s not that I don’t “get it.” It’s that I just can’t quite triangulate how all of this smoke and fury is creating solid, measurable business benefits. You...
Continue Reading →Cisco.com goes on an industry, audience & services marketing tear — and triggers an infographics tipping point
In case you haven’t noticed, Cisco.com has been on the march over the past two months and has clocked in some interesting new best practices for its efforts. Among these, its new services and industry/audience marketing designs stand out. Here’s why. Industry marketing joy de ...
Continue Reading →Online Registration Forms | 25 questions you can ask – and 80 questions you shouldn’t
The French have a great expression “plus ça change, plus c’est la même chose” (roughly translated: the more things change, the more they remain the same). Turns out that goes double when online registration forms are the issue. Recently, I took a tour of the online registr...
Continue Reading →Palo Alto Network’s little moment of brilliance
One of the things that’s most interesting about the IT Web is that you can find little moments of marketing brilliance on otherwise ordinary Websites. That was the case this week when I stumbled across how the Palo Alto Network’s site allows visitors to sort through blizzards of c...
Continue Reading →Is your Investor Relations zone hurting your bottom line? If it’s missing these 5 types of content, you can bet on it.
One of the things I’ve noticed lately is an uptick in attention to investor relations zones. Evaluation scores are going up and well-heeled teams are moving beyond the basics. Given the current economic climate, paying more attention to skittish investors probably makes good busines...
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