Microsites: 3 Do’s and a boatload of Don’ts
First, I have to come clean. I’ve never been a big fan of microsites. Once the device of advertising firms looking for a paid-up playground for their next big idea, microsites have begun to worm their way into the corporate design vernacular. And, not surprisingly, they’re wreakin...
Continue Reading →5 reasons why HP.com’s Enterprise Website gets it
This week I spent some quality time in HP.com’s new Large Enterprise Business solutions Website – which is the home for its solutions, services software, and industry marketing. It’s also one of the better sites in the business. Here’s five reasons why. Great navigation. The s...
Continue Reading →What we can all learn from Microsoft.com’s fat footers
First, I have to be honest. I’ve never been a big fan of the Microsoft.com site. From the outside in, this site has always felt like it’s operated by tribes of warring stakeholders who don’t give a fig about what the others are doing. The net result is littered all over the ...
Continue Reading →HP.com’s new home page design – Is the third time a charm?
In case you haven’t noticed, HP.com has launched a new home page – which hopefully rings in the end of this site’s draconian Darth Vader-inspired design experiment (here’s what we had to say when it launched in May 2011). Needless to say a new case study is in the works – bu...
Continue Reading →Eenie, meanie, miny moe: where on Symantec.com should you go?
In case you missed it, the Symantec.com team has launched an interesting refresh. Think of it as a new top layer over what is essentially three totally different Symantec microsites that march to the tune of their own drummers: Norton.com (one of our perennial favorites that always ...
Continue Reading →Long pages…They’re baaaaack!
It’s funny how a design revolution can change rules that were once sancrosanct. Take page lengths, for example. Once upon a time (say, 2006), Website pages were all about the scrolling Olympics. We’re talking pages 20 screen loads or longer. That was great for content authors who ...
Continue Reading →Game Changer: IBM Software Group, LinkedIn – and the beauty of tribes
I’m a big fan of Seth Godin—and especially his book “Tribes” which explores how to create relationships with groups of people who are interested in you (or your company) because of common interests, passions, and needs. If you think about it, you can see tribes everywhere on y...
Continue Reading →Usability Winners & Losers | Big surprises—and some things to watch for this year
February 28, 2012
adobe.com, brocade.com, ca.com, cisco.com, dell.com, ibm.com, juniper.net, microsoft.com, symantec.com, Usability
In part 3 of my usability reviews, I share which Websites delivered some big surprises – which ones fell short of expectations – and the sites I’ll be checking in on regularly this year. Top of my list? Cisco.com, IBM.com, Symantec.com’s new site, Juniper.net and Brocade.com. ...
Continue Reading →Usability Winners | What, Why—and Who does it best
February 24, 2012
best practice, brocade.com, ca.com, cdw.com, cisco.com, dell.com, deloitte.com, ebusiness index, emc.com, event marketing, good practice, hp.com, ibm global services, ibm software group, ibm.com, insight.com, intel.com, juniper.net, Marketing, newegg.com, oracle.com, Support, symantec.com, training, Usability
Part 2 in a blissfully short series (that’s a little longer than I expected) In my last post, I shared why usability is really a tale of two cities and why dotcom teams need a totally different usability view than the stakeholders who own different parts of a Website. In this post, ...
Continue Reading →Usability: a tale of two cities (and why you should care)
(Part 1 in a blissfully short series) We are putting the final touches on a new report that ranks and rates leading IT Websites based on how effectively they achieve critical design & business goals (at siteIQ we call them usability “dimensions”). You know what those are. Thos...
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