5 things you probably didn’t know about Apple.com
Since we added Apple.com to the siteIQ eBusiness Index this year, I’ve been dying to get my hands on its evaluation results. They just came in last week. Just for the record, I’ve always been a big fan of Apple.com. It has all of the hallmarks of an Apple product. Simple. Inno...
Continue Reading →The Gap’s failed logo launch strikes social media gold
Why The Gap’s latest social media strategy worked Did you hear that the blue jean giant The Gap announced a new logo? Yeah, it didn’t create a blip on my radar either. I work in the tech biz, and I don’t shop at The Gap. But what did get my attention is how it’s re-branding ef...
Continue Reading →How large companies are using social media
August 23, 2010
apple.com, dell.com, facebook, hp.com, ibm.com, Social Media, social network, Strategy, Twitter
Real people, real voices, real time While the SMB & mid-size market are using social media to just get their name out to the masses, large companies are learning how to use social media & communities in tandem for a whole new purpose. And it is literally changing the face of I...
Continue Reading →Flash mobs with a purpose
Dell.com's Storm Sessions aren't gaining much traction, but they do represent a new way to engage with customers. Don't count them out. ...
Continue Reading →Communities – and the law of unintended consequences
Operating any community without an army of well-trained moderators is a great way to destroy your brand. Once upon a time, companies thought they could stem the tide with some sartorial splendor. Today, even more damage can be done with a pair of fuzzy slippers and a laptop at home....
Continue Reading →HP’s Community Reward Programs | What are they thinking?
There are plenty of ways to design reward programs. This isn’t one of them. In my recent online communities strategy report, I stressed the importance of designing reward programs to encourage visitors and members to engage in the conversation, rather than lurk and listen. It’...
Continue Reading →Why social networks, communities, and Web 2.0 aren’t B2B shotguns
April 07, 2010
B2B buying process, B2B selling, Communities, eSelling, Marketing, podcast, Social Media, social network, Strategy, video, Web 2.0, webinar
The B2B buying process hasn't changed in 30 years. But new social networks, social media, Web 2.0, and communities are changing the B2B selling game. ...
Continue Reading →Why IBM Software, SAS, EMC, Intel, Brocade & Deloitte made the cut
February 01, 2010
accenture.com, adobe.com, best practice, brand, brocade.com, Communities, customization, deloitte.com, Design, developer, ebusiness index, ecommerce, eds.com, emc.com, good practice, hp.com, ibm global services, ibm software group, intel.com, Marketing, Navigation, sas.com, Search, Strategy, sun.com, Web 2.0, website design, website rankings
We've mixed up the siteIQ eBusiness Index for 2010. In some cases the decision was based on eliminating Websites that haven't improved over the past year and don't provide any good or best practices worth tracking....
Continue Reading →Some good communities advice worth considering
A couple of blogs provide some sage advice about building and operating online communities....
Continue Reading →Online Communities: Fasten Your Seat Belts
If communities are your charter in 2010 – and you still believe in TinkerBell -- buckle up and grab your flack jacket. It’s going to be an interesting ride....
Continue Reading →12
Recent Posts
552 N. Mondel Dr., Gilbert, AZ 85233 • P | 480-699-2081
© siteIQ, Inc. 2013, all rights reserved