Onsite feeds are the social media white whale for Website teams. And it’s no wonder. Network feeds offer the alluring promise of promoting “openness”, “transparency”, and “fostering an open dialog” between your company and its customers. A heady promise, indeed. But for every dream of
Since we added Apple.com to the siteIQ eBusiness Index this year, I’ve been dying to get my hands on its evaluation results. They just came in last week. Just for the record, I’ve always been a big fan of Apple.com. It has all of the hallmarks of an Apple product. Simple. Innova
Why The Gap’s latest social media strategy worked Did you hear that the blue jean giant The Gap announced a new logo? Yeah, it didn’t create a blip on my radar either. I work in the tech biz, and I don’t shop at The Gap. But what did get my attention is how it’s re-branding effort bom
Real people, real voices, real time While the SMB & mid-size market are using social media to just get their name out to the masses, large companies are learning how to use social media & communities in tandem for a whole new purpose. And it is literally changing the face of I
Operating any community without an army of well-trained moderators is a great way to destroy your brand. Once upon a time, companies thought they could stem the tide with some sartorial splendor. Today, even more damage can be done with a pair of fuzzy slippers and a laptop at home.
There are plenty of ways to design reward programs. This isn’t one of them. In my recent online communities strategy report, I stressed the importance of designing reward programs to encourage visitors and members to engage in the conversation, rather than lurk and listen. It’s
We've mixed up the siteIQ eBusiness Index for 2010. In some cases the decision was based on eliminating Websites that haven't improved over the past year and don't provide any good or best practices worth tracking.
We’re an intrepid band of Website evaluators, analysts, and professional nitpickers who burn the midnight oil evaluating B2B Websites — and publish all of the best practices and moments of brilliance we find in our Case Studies Library.