Website Launch: 5 things you should know about EMC.com
There’s no doubt that the new EMC.com is channeling Apple.com’s hyper-sleek design, bold imagery and crisp content – with a decided enterprise twist. Last week we took it for a test drive – and learned five important things. The new EMC.com fared nicely in our latest...
Continue Reading →Palo Alto Network’s little moment of brilliance
One of the things that’s most interesting about the IT Web is that you can find little moments of marketing brilliance on otherwise ordinary Websites. That was the case this week when I stumbled across how the Palo Alto Network’s site allows visitors to sort through blizzards of c...
Continue Reading →Microsites: 3 Do’s and a boatload of Don’ts
First, I have to come clean. I’ve never been a big fan of microsites. Once the device of advertising firms looking for a paid-up playground for their next big idea, microsites have begun to worm their way into the corporate design vernacular. And, not surprisingly, they’re wreakin...
Continue Reading →Microsoft.com takes another whack at a new home page. Is it more than just a pretty new face?
Before the ink even dried on my musings about Microsoft.com’s revolving home page, the team turned around and previewed a shiny new home page. Believe it or not, I’m actually giddy to report that this home page actually improves on the few good things the old page provided —...
Continue Reading →What we can all learn from Microsoft.com’s fat footers
First, I have to be honest. I’ve never been a big fan of the Microsoft.com site. From the outside in, this site has always felt like it’s operated by tribes of warring stakeholders who don’t give a fig about what the others are doing. The net result is littered all over the ...
Continue Reading →Eenie, meanie, miny moe: where on Symantec.com should you go?
In case you missed it, the Symantec.com team has launched an interesting refresh. Think of it as a new top layer over what is essentially three totally different Symantec microsites that march to the tune of their own drummers: Norton.com (one of our perennial favorites that always ...
Continue Reading →First Take | B2B Buying Process – Navigation
I just finished reading Marty’s latest B2B Buying Process report about how to optimize site navigation for B2B buyers–and the results are surprising. The bottom line? We’re all working harder than we need to. And all of those clever navigation techniques aren’t really help...
Continue Reading →The NewIQ | What we did. The best practices that inspired it. What it means for you.
April 17, 2012
apple.com, best practice, ca.com, criticalmass.com, Design, hp.com, ibm software group, ibm.com, Usability, website design
Last week we launched the “New IQ”. I think of it as the next evolution of our living lab where we put the best ideas from the best teams we learn from to work – and where we take our own medicine. Let’s just say that there’s nothing like following your own advice to make su...
Continue Reading →Usability: a tale of two cities (and why you should care)
(Part 1 in a blissfully short series) We are putting the final touches on a new report that ranks and rates leading IT Websites based on how effectively they achieve critical design & business goals (at siteIQ we call them usability “dimensions”). You know what those are. Thos...
Continue Reading →Hitting a B2B Navigation home run: Three things you should do this year
One of the things I’ve always wanted to do is to map which parts of a Website directly contribute to revenue generation—and which parts might be important, but don’t really move purchases down the field. My reasoning is simple. If teams could laser focus on the activities th...
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