4 questions every Web team should answer The other day, I was thinking about the latest social media snafu HP.com’s Networking zone recently ran into. Its experience is an important lesson about how dangerous displaying the musings, and sometimes wrath, of the masses can be. This led
I was surprised at the IBM Software Group zone’s performance in our latest siteIQ evaluations. Once upon a time, this site ranked first among all enterprise software comers by virtue of its huge portfolio of content & features, and competitive usability scores.
Fade out two years l
HP.com brings a knife to a gunfight When social networking sites hit the Internet, companies spent many, many months watching it with a wary eye. But once leading IT companies (such as Sun, Dell, and Cisco) took the leap, the race to integrate social media into a company’s marketing m
Most stakeholders see dotcom Web teams in two flavors: the "borg" (you will be assimilated) and the "butterfly" (this is the latest trend and we need to capitalize on it). Neither are focused on a problem from their stakeholders' point of view.
Real people, real voices, real time While the SMB & mid-size market are using social media to just get their name out to the masses, large companies are learning how to use social media & communities in tandem for a whole new purpose. And it is literally changing the face of I
There are many ways to destroy a perfectly designed strategy. Here are two. One of the things Web teams constantly struggle with is the ying and yang between centralized governance and the wants, needs, and demands of stakeholders and line of business (LOB) managers who operate differ
The new CA.com is a pretty new face that missed the memos on how to capitalize on Web 2.0 and social media marketing. Smart companies will study CA.com’s best-in-class product marketing click streams, and leave the rest to the marketing muses.
Ok, I need to come clean. Until recently, I haven’t really gotten my head around the whole "social media for business" thing. Then the light dawned when I was writing a new report about the B2B buying process. Properly targeted, social media can give a company the inside edge.
Operating any community without an army of well-trained moderators is a great way to destroy your brand. Once upon a time, companies thought they could stem the tide with some sartorial splendor. Today, even more damage can be done with a pair of fuzzy slippers and a laptop at home.
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