I’m a big fan of Seth Godin—and especially his book “Tribes” which explores how to create relationships with groups of people who are interested in you (or your company) because of common interests, passions, and needs. If you think about it, you can see tribes everywhere on your site
One of the things I’ve always wanted to do is to map which parts of a Website directly contribute to revenue generation—and which parts might be important, but don’t really move purchases down the field. My reasoning is simple. If teams could laser focus on the activities that c
The annual siteIQ eBusiness rankings just hit the airwaves. This year’s report is a whopper. 95 pages, 108 graphs – and our usual politically incorrect take on what it all means. Here’s how some of the 2011 rankings shake out. Overall Performance. IBM.com and Cisco.com share the winn
For the last week I have been scouring some sites for best practices. During my search I have come across the occasional moment of interest. But more often I have found great ideas that weren’t fully executed. Fantastic puzzle pieces that never create the whole picture. Missed opportu
And the Winner Is… Overall: Oracle.com Usability & Effectiveness: IBM Software Group Content, Features & Capabilities: Oracle.com With two companies performing complete site overhauls–and one nudging its site into place over the past year—rankings were bound to change in
This week, we took the new Intel.com site for a spin. Let’s just say there’s more (and less) to this site than meets the eye. Kenna Dian: Don’t Bother Intel.com’s latest redesign is like buying an exotic car. It is visually striking, can be fun to drive, and has more bells
And the Winner Is… Overall: IBM.com Usability: IBM.com Content, Features & Capabilities: HP.com The siteIQ eBusiness Index is always about more than just rankings, ratings, and numbers. So what’s the story about what happened over the past 12 months? Here’s the rundown from
IBM.com's Smarter Planet zone is a best practice and moment of brilliance. If you haven’t spent some quality time on this piece of IBM.com real estate, it’s time to dust your dancing shoes off and go for a spin. IBM has also figured out how to capitalize on social media.
Why Oracle.com and HP.com have a tough road ahead in the age of visitor-focused content I don’t talk about Oracle.com much. In fact, I speak about them so little that one would be lead to believe that I hold a grudge against them. Sure, they unceremoniously erased one of the best ente
Why The Gap’s latest social media strategy worked Did you hear that the blue jean giant The Gap announced a new logo? Yeah, it didn’t create a blip on my radar either. I work in the tech biz, and I don’t shop at The Gap. But what did get my attention is how it’s re-branding effort bom
We’re an intrepid band of Website evaluators, analysts, and professional nitpickers who burn the midnight oil evaluating B2B Websites — and publish all of the best practices and moments of brilliance we find in our Case Studies Library.