Don’t Miss/Don’t Bother | The New Intel.com
This week, we took the new Intel.com site for a spin. Let’s just say there’s more (and less) to this site than meets the eye. Kenna Dian: Don’t Bother Intel.com’s latest redesign is like buying an exotic car. It is visually striking, can be fun to drive, and has more b...
Continue Reading →2011 siteIQ eBusiness Index | Enterprise Systems | IBM.com now shares the spotlight with HP.com
August 09, 2011
best practice, dell.com, ebusiness index, emc.com, enterprise systems, hp.com, ibm.com, intel.com, oracle.com, website rankings
And the Winner Is… Overall: IBM.com Usability: IBM.com Content, Features & Capabilities: HP.com The siteIQ eBusiness Index is always about more than just rankings, ratings, and numbers. So what’s the story about what happened over the past 12 months? Here’s the rundown f...
Continue Reading →IBM.com Smarter Planet | Best Practices & Moments of Brilliance
IBM.com's Smarter Planet zone is a best practice and moment of brilliance. If you haven’t spent some quality time on this piece of IBM.com real estate, it’s time to dust your dancing shoes off and go for a spin. IBM has also figured out how to capitalize on social media. ...
Continue Reading →Oracle.com & HP.com marketing content | It’s all about me
March 02, 2011
content, eSelling, hp.com, ibm software group, ibm.com, intel.com, Marketing, Navigation, oracle.com, product marketing, services marketing, Social Media, Strategy, sun.com
Why Oracle.com and HP.com have a tough road ahead in the age of visitor-focused content I don’t talk about Oracle.com much. In fact, I speak about them so little that one would be lead to believe that I hold a grudge against them. Sure, they unceremoniously erased one of the best en...
Continue Reading →The Gap’s failed logo launch strikes social media gold
Why The Gap’s latest social media strategy worked Did you hear that the blue jean giant The Gap announced a new logo? Yeah, it didn’t create a blip on my radar either. I work in the tech biz, and I don’t shop at The Gap. But what did get my attention is how it’s re-branding ef...
Continue Reading →How to Avoid a Social Media Meltdown
September 29, 2010
blogs, brand, Communities, facebook, forums, hp.com, Social Media, social network, Strategy, Twitter
4 questions every Web team should answer The other day, I was thinking about the latest social media snafu HP.com’s Networking zone recently ran into. Its experience is an important lesson about how dangerous displaying the musings, and sometimes wrath, of the masses can be. This le...
Continue Reading →How Twitter Can Ruin a Marketing Campaign
HP.com brings a knife to a gunfight When social networking sites hit the Internet, companies spent many, many months watching it with a wary eye. But once leading IT companies (such as Sun, Dell, and Cisco) took the leap, the race to integrate social media into a company’s marketing...
Continue Reading →Lead generation. How to build a better mouse trap.
Most companies need to rethink their online price & lead generation strategies. Ignoring the sales force is the first step.
I can’t quite figure out why so many companies avoid putting prices on their Website. Actually, I do know. The company’s sales force wants to embargo prod...
Continue Reading →The borg, the butterfly, and the problem
Most stakeholders see dotcom Web teams in two flavors: the "borg" (you will be assimilated) and the "butterfly" (this is the latest trend and we need to capitalize on it). Neither are focused on a problem from their stakeholders' point of view....
Continue Reading →How large companies are using social media
August 23, 2010
apple.com, dell.com, facebook, hp.com, ibm.com, Social Media, social network, Strategy, Twitter
Real people, real voices, real time While the SMB & mid-size market are using social media to just get their name out to the masses, large companies are learning how to use social media & communities in tandem for a whole new purpose. And it is literally changing the face of I...
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