You know what they say about spoiling the broth
Microsoft.com isn’t the only business software site that suffers from this “too many cooks” phenomenon Recently, we spent some quality time pondering why business software sites are falling short of the competitive and effectiveness mark. A deep dive into these sites...
Continue Reading →Web 2.0 — Staying out of the ditch
February 18, 2008
Companies are an ungrateful bunch. Now that they’ve saved these monies, spent the bonuses and schmushed budgets around for the past ten years, they conveniently forget who brought them to the prom I’ve been in plenty of meetings over the past four weeks and I’m struck by how man...
Continue Reading →Before you tackle Web 2.0, pay attention to the 3 ‘C’s
As Web 2.0 and audience marketing strategies play out, we believe that IT industry Web teams will need to tackle three key Website challenges: consistency, context, and community. Here's why....
Continue Reading →Why Sun.com is quietly leading the pack
We don’t think the numbers tell the whole story. Business decisions, market strategies and scoring metrics aside, we believe that Sun.com represents one of the most significant sites to watch over the next 12 months Although Sun.com ranks third among the enterprise systems Websi...
Continue Reading →Professional services marketing | It’s all about ME!
February 06, 2007
capgemini.com, content, eds.com, ibm global services, Navigation, services marketingOne look at professional services Website’s usability scores show that they’ve been losing ground in 2006. That, of course, prompted us to ask the obvious question: why? After spending some time on these sites, we found the answers. Put simply, “It’s all ab...
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