Innovation Happens

Learn from the leaders. What they’re doing. How they’re doing it. Why it matters.

Latest Case Studies

Using PDF’s as Website content—is it ever OK?

Absolutely. Positively. No. Why? Because it is an awful sales practice. Despite my persistent efforts to galvanize a permanent revolt against this bad practice, too many sites still use PDF documents in place of real content.

How IBM and Adobe make Hamburger Menus work for Enterprise

Using hamburger menus on desktop designs is one of the most hotly contested UX issues these days. But there are enterprise-class sites using hamburger menus with success -- including two of the biggest names in IT.

HPE.com new dog, new tricks

HP's recent spinoff, HP Enterprise, has a shiny new site, HPE.com. But is it really a game changer? Or is the new HPE.com just the old HP.com baggage at a new address?

See More Case Studies

Register for a Guest Membership today . . . It’s free!

Get instant access to some of our most popular case studies and reports.

Register Today (It’s Free)

Be our guest

We’ve hand picked over 20 of our most popular case studies selected by our members for you.

Featured Case Studies & Reports

Using PDF’s as Website content—is it ever OK?

Absolutely. Positively. No. Why? Because it is an awful sales practice. Despite my persistent efforts to galvanize a permanent revolt against this bad practice, too many sites still use PDF documents in place of real content.

FieldNote: SAP puts a savvy new twist on content personalization

Personalization is starting to become de rigeur again among leading IT Web teams. SAP.com is fiddling with a particularly interesting approach that threads content based on the starting page. Interesting.

  • Usabilla.com's real time intelligence is a great tool for some needs

FieldNote: If the “Voice of the Customer” is on your dance card this year . . .

I recently stumbled across a blog describing data from the Usabilla service that tracks real time feedback from site users. Turns out this service could be used for a lot more than your rank and file "do you love me?" surveys.