The term “call to action” defines how effectively a Website identifies the buying process and encourages prospects to engage with a salesperson or reseller.

Best-in-class sites provide at least one call to action feature on every product, services, and solutions marketing page.

To assess how effectively a Website encourages prospects to engage with the company’s salespeople and/or find a reseller, the siteIQ evaluation team identifies and measures 14 types of call to action features.

Usability reviews focus on whether the purchase process is logical and how easy it is to find purchasing information and sales links.

This case study announces 2013’s leaders, laggers — and fast movers in the Call to Action category.

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Category: Rankings & Ratings

Class: Leaders, Laggers, & Trends

Websites Profiled: All Websites on the siteIQ eBusiness Index

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