There’s nothing worse than having all of the answers when you can’t figure out the questions. That’s why we created this handy reference that mirrors what we look for during our usability evaluations.
In a world where mega sites like IBM’s PartnerWorld set the content & resources tune, what kinds of content & capabilities do your partners expect from you?
Best-in-class Websites deliver online support in two ways: -- Publicly accessible support content, which includes vendor-created technical documents and access to customer communities & forums; and/or, -- Fee-based support programs (per incident; contract-based). To assess how eff [...]
eCommerce Rankings | Our 2013 Home/Home Office entrants make an ecommerce splash that upsets all the rankings
World-class ecommerce starts long before a buyer enters an online store. The process starts with marketing content & features that: --Clarify buying options and processes; --Encourages the visitor to take the next step; and --Leads the visitor to an ecommerce zone that is easy to [...]
The term “call to action” defines how effectively a Website identifies the buying process and encourages prospects to engage with a salesperson or reseller. Best-in-class sites provide at least one call to action feature on every product, services, and solutions marketing page. To ass [...]
Channel/Partner Marketing Rankings | Oracle.com’s investment pays off, IBM.com shares the wealth, and CA.com gets the gold
Websites are an excellent platform to engage with channel & alliance partners and resellers. Most channel zones (partner, reseller, alliances) must do triple duty by (1) allowing visitors to find a partner or reseller; (2) marketing the company’s channel programs to potential part [...]
Industry marketing zones allow companies to market and sell products and services to visitors that are customized to their unique business needs and requirements. Best-in-class Websites build their industry-specific zones around a common set of content and features that ensure a consi [...]
Services Marketing Rankings | CA.com and HP.com make huge plays — and steal first place from IBM.com
World-class services marketing requires the Website to start the dialog with the customer’s problem or issue and present services as a solution to the problem. Smart organizations extend this marketing architecture by providing a wealth of content that illustrates the organization’s c [...]