2010 Enterprise Systems

Enterprise Systems companies are the billion dollar Goliaths of the IT Web—and their Websites prove it. We’re talking Websites that are well over a million pages (ok, sometimes five)—and growing. Sites that are created and managed by thousands of stakeholders. Must serve many vertical marketing masters. Make a vast suite of product & services portfolios easy for visitors to find & understand. Deliver support to a sea of cranky & vocal customers. And get social without blowing up the brand.

We think there’s plenty to learn from these sites. That’s why we put them on the siteIQ eBusiness Index roster.

• Overview
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• In the Report
• Excerpts
• About the Index
• How to Buy

• In 2010, we evaluated Dell.com, IBM.com, HP.com, Oracle.com, EMC.com, & Intel.com. Since opinions are great—but facts are better—we conducted these evaluations using the siteIQ Website Best Practices Benchmark. This benchmark identifies and tracks 1,191 types of content, features, & capabilities found on the largest and most successful sites on the IT Web.

  Of course, a world-class Website is much more than the sum of its parts. To see how well these sites put their pieces together to achieve visitor objectives, we completed a second in depth review based on 119 issues that define usability & effectiveness from the visitor’s point of view.

  Then we crunched the numbers – ranked & rated each site in eighteen categories – created cool graphs to tell the story – and put it all in this report.

  Highlights

  • IBM.com sweeps first place through its winning combination of highly effective product and services marketing—plus best practice call to action capabilities & behaviors. IBM.com’s community footprint, on the other hand, is a mess. (For a good practice, surf over to Intel.com.)
  • HP.com ranks second overall, but usability is a major issue. It ranks fourth behind EMC.com and doesn’t even begin to hit the good practice mark.
  • Dell.com’s claim to fame lies in its traditional strengths – eCommerce, communities, and support—but will have to improve its marketing IQ if it wants to compete with the likes of HP and IBM. Dell.com ranks third in every major category.
  • Oracle.com’s usability ranks second, but with Sun.com tagging along as the new sibling, it can’t come close to a good practice rating. When content & features are the issues, Oracle.com ranks fourth.
  • Every site we reviewed should put corporate marketing and eCommerce at the top of its “must address” list over the next 12 months. (FYI: Dell.com gets a pass on the eCommerce issue.)
  • Social media is becoming a staple, but executive voices are a virtual no show on most sites. Product, service, and global organizations are managing the social media message, while executives hide in the wings.

• This report is perfect for:

  • Anyone who needs all of the gory details from our 2010 evaluations. If your manager wants you to build a monster spreadsheet to track how your site performs over time – this report is for you.

• This report is packed full of the details you need to understand why Dell.com, IBM.com, HP.com, Oracle.com, EMC.com and Intel.com are leaders on the IT Web.

  • 60 pages drill down into these sites’ most important competitive strengths & challenges across eighteen major Website zones covering:
    • Usability rankings & ratings
    • Content, features & capabilities rankings & ratings
  • Detailed profiles of the 6 enterprise systems index Websites.
    • IBM.com
    • HP.com
    • Dell.com
    • Oracle.com
    • EMC.com
    • Intel.com
  • Over 90 graphs, charts, and tables (perfect to educate stakeholders and make a business case with executives):
    • Bar charts that show how these Websites rank and compare based on over 1,100 metrics
    • Competitive eMAPs that pinpoint real leaders by Website zone — and based on overall industry performance.
  • Want to know what’s in the report page-by-page? Check out the Table of Contents.

• In 2010, siteIQ evaluated five Enterprise Systems sites listed on the 2010 siteIQ eBusiness Index: Dell.com, EMC.com, HP.com, IBM.com, and Intel.com. Additionally, Oracle.com was evaluated to assess how the combined Oracle and Sun Microsystems sites perform against leading enterprise systems Websites. This report provides detailed results and rankings based on these evaluations.

  

  See more results from the report

• Some companies evaluate cars and toasters. We evaluate Websites.

  Twice a year, we evaluate the 23 Websites that represent the best-of-the-best on the IT Web. We put them through their usability paces. We score them based on over 1,200 types of content, features, & capabilities for eighteen Website zones & cross site utilities.

  Then we rank and rate them based on the results.

  Leading Web teams use the siteIQ eBusiness Index rankings to:

  • Accurately identify how their Websites compete on the Web.
  • Check if their sites are gaining or losing ground to competitors and industry requirements.
  • See where time & treasure are paying off.
  • Watch the sites that are changing user expectations & behaviors – and are setting new standards on the IT Web.

  
  

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  Price: $29.00