The content on IBM’s Smarter Planet site breaks the long standing mold of dull, dense IT Website content. It is written by people, for people. It is as interesting as it is enjoyable to read. And it does an amazing job of connecting technology to real-world scenarios that even non-techies can understand.
Other case studies in this series
Best Practice | IBM Smarter Planet | Cult of Personality
For the bulk of its 100 years, IBM has been the icon of the monolithic, faceless organization. The Machine. The “Man”. The System. This reputation was so entrenched that its employees were endowed with a unique nickname: “The blue suits”. Therefore it is surprising—no shocking—that IBM should be the first company to successfully transform itself from a corporation into a clan. And its Website has played no small role in its metamorphosis.
We’re an intrepid band of Website evaluators, analysts, and professional nitpickers who burn the midnight oil evaluating B2B Websites — and publish all of the best practices and moments of brilliance we find in our Case Studies Library.