For the bulk of its 100 years, IBM has been the icon of the monolithic, faceless organization. The Machine. The “Man”. The System. This reputation was so entrenched that its employees were endowed with a unique nickname: “The blue suits”. Therefore it is surprising—no shocking—that IBM should be the first company to successfully transform itself from a corporation into a clan. And its Website has played no small role in its metamorphosis.
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