Best Practice Briefings
Nope. We won’t. You can’t make us. Get on a plane, that is.
On the other hand, we think you’ll love our 90-minute Best Practice Briefings.
- The Game Changers Briefing focuses on the Websites that are working way outside of the box. Are creating new paradigm shifts. Doing things you should pay attention to.
- Our Innovators Briefing drills down into the latest Website launches and new innovations that should be on your radar – who is doing it – how they do it – and why it matters.
- The B2B Buying Process Strategy Briefing is all about how you can optimize your Website around a new generation of B2B buyers. Who they are. What they want. When they want it. And the real role social media plays in today’s B2B buying decision (you might be surprised).
Here’s our focus this year
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Game Changers
In this Game Changers Briefing we focus on how IBM.com is changing the rules of engagement with visitors – and setting new standards that competitors may – or may not – be able to meet (hint: it might be a good idea to plan for a whole new content team).
How IBM.com is crafting a whole new content voice. Using powerful visuals and stats to tell its story. Using social media to create a cult of personality and harness the power of tribes.
Then we move on to the second game changer that is sure to become a huge differentiator in 2013 and beyond – the power of personalization. After langushing in the weeds for almost a decade, site personalization is coming into its own. We give an “attaboy” to pioneers who didn’t quite get it – walk you through current best practices, including Cisco.com and SAP.com – and share some rules of the road for those who intend to go down this path.
Bonus Materials for every attendee: All case studies related to this briefing.
Briefing Price: $2,500 for up to 25 participants. Contact us if you have a larger team and we’ll sharpen our pencil.
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Innovators
In this Innovators Briefing we focus on the latest innovations that deliver real value to users – and give you a heads-up on behaviors that are falling on their swords. We start by drilling down into the latest Website launches and updates. What they do well — and where they miss the mark. Then we go deep to identify those great ideas and moments of brilliance that you shouldn’t miss. Think of it as a 90-minute journey into the best of the best.
Bonus Materials for every attendee: All case studies related to this briefing.
Briefing Price: $2,500 for up to 25 participants. Contact us if you have a larger team and we’ll sharpen our pencil.
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2012 Strategy Focus: The B2B Buying Process
This year we launched our B2B buying process evaluations that measure how effectively Websites address B2B buyer needs and expectations. Let’s just say that most Websites need to spend some quality time at the drawing board.
That’s why we decided to put a B2B Buying Process Briefing in Track Three this year. It’s always important for all of us to remember who’s really paying the bills.
In this briefing, we give you the ammunition you need to tackle the toughest visitor on your Website. People involved in the B2B buying process. We identify all of the players. What they need. When they need it. Then we define the content that matters. Where communities & social media really play in the buying equation. Finally, we identify the sites that do it best – and why.
Bonus Report for every attendee: Mastering the B2B Buying Process: How to Design Websites that Outsell the Competition and Reduce the Cost of Sales.
Briefing Price: $2,500 for up to 25 participants. Contact us if you have a larger team and we’ll sharpen our pencil.
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