Website Rankings
Enterprise Systems companies are the billion dollar Goliaths of the IT Web. Their sites must address the unique needs of home/home office users, small businesses, and large enterprises. Market and sell vast product portfolios — from hardware to software, and services to match. Deliver support to a sea of cranky customers—from computing novices to technical experts. And do all of this while meeting the needs of partners and resellers that market & sell the company’s goods.
siteIQ evaluated Dell.com, EMC.com, HP.com, IBM.com, Intel.com, and – enterprise systems newcomer — Oracle.com, to identify how effectively these sites compete and compare. Evaluations were conducted using the siteIQ Enterprise Systems Best Practices Benchmark, which measures 1,191 types of content, features & capabilities, plus 119 metrics that measure usability from the visitor’s point of view.
This report provides an in-depth look at these sites’ most important strengths & challenges – and why IBM.com and HP.com end up competing for first place.
Highlights
- Oracle.com remains highly usable, but with Sun.com tagging along, struggles to deliver the goods. It ends up in fourth place, behind Dell.com.
- IBM.com sweeps first place through its winning combination of highly effective product and services marketing—plus best practice call to action capabilities.
- IBM.com’s communities are a huge Achilles’ Heel—and a category that all other enterprise systems Websites ace.
- Dell.com’s claim to fame lies in its traditional strengths – eCommerce, communities and support. It will have to improve its marketing IQ if it wants to compete with IBM and HP.
- Corporate marketing and eCommerce are common challenges that most sites must address in the next 12 months.
- Social media is becoming a staple, but executive voices are a virtual no show on more than half of the sites evaluated. Product, service, and global organizations are managing the social media message, while executives hide in the wings.
This comprehensive report includes rankings and detailed scoring profiles for each Website in the study.
Rankings & ratings are provided for: Basic Website design, navigation, search, corporate marketing, product marketing, services marketing, industry marketing, channel marketing, communities, ecommerce, support, and training.
