Website Rankings
Professional Services companies are an IT horse of a completely different color. Unlike companies that sell tangible products, professional services firms must be masters at marketing the intangible. Strategy. Knowledge. Skill. Expertise. And they don’t only have to sell their own services, but those they perform for their partners too.
siteIQ evaluated Accenture.com, Deloitte.com and IBM Global Services to identify how effectively these sites meet these challenges. Evaluations were conducted using the siteIQ Professional Services Best Practices Benchmark, which measures 699 types of content, features & capabilities, plus 91 metrics that measure usability from the visitor’s point of view.
Our latest report provides an in-depth look at these sites’ most important strengths & challenges – and shows why Accenture and IBM Global Services are the 2010 leaders in this segment of the IT Web.
Highlights
- Accenture.com’s size helps it capture the first place position. It may be the largest professional services site reviewed today, but IBM Global Services isn’t far behind.
- IBM Global Services narrowly snags the top spot in site usability. But a lack of any clear best practice scores make it questionable that it can hold on to this ranking.
- In a surprising twist, corporate blogs are a complete no show. They are clearly missing a perfect opportunity to show the company’s knowledge and expertise.
This comprehensive report includes rankings and detailed scoring profiles for each Website in the study.
Rankings & ratings are provided for: Website design, navigation, search, corporate marketing, online recruiting, services marketing, industry marketing, channel marketing, communities, and call to action.
