Business software is often considered the smaller sibling of the enterprise software set. But business software sites are actually a unique blend of enterprise-class product and services marketing with consumer-style ecommerce. Delivering these complex products in neat, travel-size pouches presents a whole new set of requirements and challenges. The results of the 2011 siteIQ evaluations show how 3 different Websites perform these complex maneuvers while sustaining the high level of usability required for ecommerce-driven sites.
In 2011, siteIQ evaluated Adobe.com, Microsoft.com, and Symantec.com to identify how effectively these sites meet market challenges and user expectations. Evaluations were conducted using the siteIQ Business Software Best Practices Benchmark, which measures 1,230 types of content, features & capabilities, plus 120 metrics that measure usability from the visitor’s point of view.
Our 2011 report provides an in-depth look at these sites’ most important strengths & challenges – and explains how Symantec.com became the 2011 leader in this segment of the IT Web.
Highlights
- In 2011 Symantec.com knocked business software giant Microsoft.com off its leadership perch. And delivers an important lesson on how the small can be very, very mighty.
- Two out of the three sites reviewed have been heads down in rolling site redesigns. Where did the money go and did the investments pay off?
- Business software sites may be small, but their fight for first place is fierce. The razor thin margins for the all the top spots make predicting 2012’s leaders a betting man’s game.
This comprehensive report includes rankings and detailed scoring profiles for each Website in the study.
Rankings & ratings are provided for: Website design, navigation, search, corporate marketing, product marketing, services marketing, industry marketing, channel marketing communities, ecommerce, support, & training.
