Website Rankings
Enterprise systems companies may share many of the same challenges, but they seem to come up with vastly different solutions. The results of the 2011 siteIQ evaluations show how 6 different Websites tackle the challenges of a turbulent economy, shrinking industry, and evaporating budgets. Some sites are growing more than others. But what’s surprising is where companies are investing in Website growth, and the areas—and visitors—that are being left behind.
In the summer of 2011, siteIQ evaluated Dell.com, EMC.com, HP.com, IBM.com, Intel.com and Oracle.com to identify how effectively these sites meet market challenges and user expectations. Evaluations were conducted using the siteIQ Enterprise Systems Best Practices Benchmark, which measures 1,231 types of content, features & capabilities, plus 119 metrics that measure usability from the visitor’s point of view.
Our 2011 report provides an in-depth look at these sites’ most important strengths & challenges – and shows what makes IBM.com and HP.com the 2011 leaders in this segment of the IT Web.
Highlights
- Product marketing has lost its title as the most important marketing a site can have. What has taken its place will surprise you. Hint: what it’s selling can’t be bought on the eCommerce facility.
- IBM.com isn’t the only #1 in 2011. Now we have a real horse race for the top spot in 2012.
- Believe it or not, every enterprise systems site got a first place ribbon for something this year. Just goes to show everyone has something positive to teach others.
This comprehensive report includes rankings and detailed scoring profiles for each Website in the study.
Rankings & ratings are provided for: Website design, navigation, search, corporate marketing, product marketing, services marketing, industry marketing, channel marketing communities, ecommerce, support, & training.
