Content that is all about “you”. Websites that cultivate the “cult of personality”. Imagery that is more than a pretty face. Integrated social media.
This is the new world of Websites that the professional services companies are facing. Some sites get this new marketing paradigm better than others–but all of them need to get on board to stay competitive in 2012.
In 2011, siteIQ evaluated Accenture.com, Deloitte.com, and IBM Global Services to identify how effectively these sites meet market challenges and user expectations. Evaluations were conducted using the siteIQ Professional Services Best Practices Benchmark, which measures 432 types of content, features & capabilities, plus 67 metrics that measure usability from the visitor’s point of view.
Our 2011 report provides an in-depth look at these sites’ most important strengths & challenges – and explains how Accenture.com maintained its #1 ranking in 2011.
Highlights
- In 2011 Accenture.com retained its #1 ranking courtesy of Good Practice-class services marketing and navigation & search capabilities that set the standards.
- IBM Global Services ranks a relatively close second—due to a little help from its friend.
- Redesigns made a major impact for two out of the three sites reviewed. Where did the money go, did the investments pay off, and where will they be next year?
- Investments in corporate content, navigation & search are the secrets to getting the blue ribbon. Which site is in the best position to win in 2012?
This comprehensive report includes rankings and detailed scoring profiles for each Website in the study.
Rankings & ratings are provided for: Website design, navigation, search, recruiting, corporate marketing (events, press), services marketing, and call to action.
