How to ignore a strategic acquisition

It’s always interesting to see how companies use the Web to promote and manage a strategic acquisition. HP’s acquisition of 3Com is a great example of what not to do.

First, let’s look at this from the 3Com.com perspective. Unless you look really closely, it might escape your attention that HP has acquired 3Com at all – much less that this acquisition is part of a forthcoming – and very strategic — battle between HP and Cisco (see the Business Week article). Instead of the fanfare one might expect, this marriage is one of three revolving features on the 3Com.com home page.  There’s no mention anywhere else on the page. In the news widget. Main page features. Nada. Read More→