siteIQ • adobe.com

One of the things I like best about our annual Website rankings is that they always show me what’s really going on in the neighborhood. The real impact of new designs and strategies. Where teams have put their time and treasure – and whether it is paying off. This year is no excep...

Long pages…They’re baaaaack!

April 24, 2012

adobe.com, ibm software group, ibm.com

It’s funny how a design revolution can change rules that were once sancrosanct. Take page lengths, for example. Once upon a time (say, 2006), Website pages were all about the scrolling Olympics. We’re talking pages 20 screen loads or longer. That was great for content authors who ...

Usability Winners & Losers | Big surprises—and some things to watch for this year

February 28, 2012

adobe.com, brocade.com, ca.com, cisco.com, dell.com, ibm.com, juniper.net, microsoft.com, symantec.com, Usability

In part 3 of my usability reviews, I share which Websites delivered some big surprises – which ones fell short of expectations – and the sites I’ll be checking in on regularly this year. Top of my list? Cisco.com, IBM.com, Symantec.com’s new site, Juniper.net and Brocade.com. ...

2011 siteIQ eBusiness Index | Business Software | Symantec steals 1st, Microsoft flops to 2nd, and Adobe wrestles with 3rd. Usability counts.

December 05, 2011

adobe.com, microsoft.com, Strategy, symantec.com, website rankings, website redesign

2 Comments

And the Winner Is… Overall: Symantec.com Usability & Effectiveness: Symantec.com Content, Features & Capabilities: Microsoft.com Each business software site’s redesign over the past year has caused content and features to shrink on a huge scale. But did these diets help th...

Don’t Miss/Don’t Bother | The New Intel.com

August 31, 2011

adobe.com, apple.com, Design, hp.com, intel.com, Navigation, Usability

3 Comments

This week, we took the new Intel.com site for a spin. Let’s just say there’s more (and less) to this site than meets the eye. Kenna Dian: Don’t Bother Intel.com’s latest redesign is like buying an exotic car. It is visually striking, can be fun to drive, and has more b...

Launches | The Age of the Home Page

June 06, 2011

adobe.com, Design, home page, hp.com, ibm.com, juniper.net, launch, Level3.com, microsoft.com, sap.com, Usability, website design

Who is updating their home page, how are they doing it—and why it might not matter. 2011 is turning out to be the age of the home page. We’re seeing updates in record numbers– and some designs are actually breaking new ground. On the other hand, few of these designs are actu...

Drum Roll, Please! IBM.com & Cisco.com head the eBusiness Index

July 05, 2010

accenture.com, adobe.com, brocade.com, cdw.com, cisco.com, dell.com, deloitte.com, emc.com, hp.com, ibm global services, ibm software group, ibm.com, insight.com, intel.com, juniper.net, microsoft.com, newegg.com, nortel.com, oracle.com, sap.com, sas.com, symantec.com

When we blew out the siteIQ benchmarks, we knew it would change up our Website rankings. Six months and 1,200 criteria later, and IBM.com, Cisco.com, HP.com, Dell.com and CA.com take the prize....

Consumer support — a horse of a different color

July 02, 2010

adobe.com, cisco.com, dell.com, home/home office, hp.com, mcafee.com, Support, symantec.com

You'd think that all support sites are created equal. If so, you'd be wrong. Turns out that support sites that target home and home office customers are very different than those that target large enterprises. Different features, architectures, strengths, and challenges. In fact, they...

You only get one chance to make a bad impression.

May 19, 2010

adobe.com, customer, eSelling, Marketing, mcafee.com, services marketing, Support, symantec.com, worst practice

3 Comments

Why do so many companies start with their support site? Your support site is supposed to be the fount of knowledge for your customers—and a way to prove your excellence to prospects engaged in the buying process. It’s there to solve your customer’s problems. Speed them the infor...