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Archive for apple.com

Don’t Miss/Don’t Bother | The New Intel.com

By Kenna Dian · Comments (3)
Wednesday, August 31st, 2011

2011 Intel.com Website Redesign Home PageThis week, we took the new Intel.com site for a spin. Let’s just say there’s more (and less) to this site than meets the eye.

Kenna Dian: Don’t Bother

Intel.com’s latest redesign is like buying an exotic car. It is visually striking, can be fun to drive, and has more bells and whistles than other cars on the road. But going exotic has tradeoffs. Choosing to pass on getting the full options package can leave the driving experience far less exciting than advertised. In fact, it may even break down–always in inconvenient locations. And the unique controls and design that seems edgy and innovative in the beginning quickly become confusing and irritating.

Read More→

Comments (3)
Categories : Design, Marketing, Navigation, POV (point of view), Search, Strategy, Usability, Website Launches
Tags : adobe.com, apple.com, Design, hp.com, intel.com, Navigation, UX

Apple.com | startpage? Whaddya thinkin’?

By Kenna Dian · Comments (4)
Monday, May 2nd, 2011

Apple.com "startpage"

Apple.com tests out a new startpage that leaves us going “Huh?”

Today apple.com startled some visitors with a “startpage” (it’s from the URL—it didn’t really have that name per se) chock full of the latest and greatest goings on at Apple.com. News, Tutorials, Movie trailers iTunes, and of course, the latest shopping deals. Apple…whaddya thinking?

Apple.com is the poster child of the latest minimalist design craze. Website teams everywhere are examining its site design to crack the code on presenting the most information in the simplest way. And the fact is, this startpage is overload for most companies today. That means it is a downright avalanche for Apple.com.

So please Apple.com. Continue to emulate the beautiful stark minimalism of the Apple products on your Website. Keep us guessing how you present your information so simply, but effortlessly. Please don’t change. We like you just the way you are.

This startpage was probably not seen by everyone. It seems it was on a random rotation, possibly for testing purposes. Apple.com, by this blog, I think you know my vote.
Comments (4)
Categories : Design, POV (point of view), Usability, Website Launches
Tags : apple.com, Design, Usability, website launches

Apple.com & Intel.com | Turning negative design into positive usability

By Kenna Dian · Comments (9)
Monday, October 4th, 2010

Social Media, DesignIn a world where content has been king, white space design is the new tail that wags the dog.

I’ve had space on my mind. Not the kind that Stephen Hawking talks about. The kind that’s finally getting the attention of enterprise-class Web design teams.

It is the power of white space—negative space—empty space–the void.

The importance of using white space in Website design isn’t a brand new concept. One can find plenty of blogs and examples on the subject. A couple of IT sites have also tinkered with it over the past few years. Apple.com has mastered it. Intel.com isn’t far behind.

But now the results are in regarding how negative space designs directly enhance usability. This has turned designing with white space from an avant garde concept into a usability requirement.

So what’s so great about negative space? If you aren’t into design or have been too busy with your day job to pay attention, here are the main benefits:

Read More→

Comments (9)
Categories : Branding, Design, Usability
Tags : apple.com, best practice, content, Design, intel.com, Usability

How large companies are using social media

By Kenna Dian · Comments (4)
Monday, August 23rd, 2010

Social MediaReal people, real voices, real time

While the SMB & mid-size market are using social media to just get their name out to the masses, large companies are learning how to use social media & communities in tandem for a whole new purpose. And it is literally changing the face of IT.

Large IT companies don’t need to get their name out there. I mean, who doesn’t know IBM, HP, Apple, or Dell? I would bet that even your grandmother knows the name of one of these companies, even if she doesn’t know how to use a mouse. So, aside from using social media as a slick press release system, how do large companies use these outlets to their advantage?

Read More→

Comments (4)
Categories : Branding, Communities, Marketing, Social Media & Social Networks, Strategy
Tags : apple.com, dell.com, facebook, hp.com, ibm.com, Social Media, social network, Strategy, Twitter

Search – not your father’s Oldsmobile (anymore)

By Marty Gruhn · Comments (0)
Wednesday, May 5th, 2010

Powerful search capabilities have hit a tipping point. Time to get them on your five point plan.

Once upon a time, search was a lot like socks. One of the basics you need to operate a well-dressed Website.

Search has also been pretty simple. Put out a box, fiddle with some “advanced search” explanations, spend some quality man-months meta-tagging mountains of content —  and let the rest take care of itself.

That is, until today.

Just in case you haven’t checked, search isn’t your father’s Oldsmobile anymore.  A new roster of features & capabilities are changing the rules.   Read More→

Comments (0)
Categories : Design, Marketing, Navigation, Search, Support
Tags : adaptive keyword, adobe.com, apple.com, cisco.com, dell.com, marketing optimized search, Search

It’s time to look at how consumers purchase computer hardware through a different lens

By Nicole Wallens · Comments (1)
Tuesday, January 22nd, 2008

At some point during the fourth quarter, siteIQ Practice Leaders & Senior Analysts sit down to review the companies included on the eBusiness Index, and discuss whether the Websites we track  represent best-in-class behaviors within each industry segment. Usually, after some debate about each site’s merits & drawbacks, and the company’s industry standing, we come to a group decision regarding which sites to keep—and which ones to kill from the list.

I did something I never thought I’d do. I lobbied that we retire my pet personal systems sites from the eBusiness Index and replace them with three reseller Web properties including CDW.com, Insight.com, and Newegg.com

Not surprisingly, these discussions are usually quite lively, as Practice Leaders lobby for certain sites to be included for review, and often, for entire industry segments to be added to the Index roster. This was certainly the case when Kenna & I petitioned for the Business Software & Personal Systems segments to be added to the eBusiness Index back in 2005, so I was happy that these industries finally earned full-time Index status in the third quarter 2007.

Then, a funny thing happened in the fourth quarter. Read More→

Comments (1)
Categories : POV (point of view), Website Rankings
Tags : apple.com, cdw.com, ebusiness index, gateway.com, insight.com, lenovo.com, newegg.com
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Marty Gruhn on Twitter

  • New case study on the way: The IBM SWG Website team is executing its cult of personality strategy to perfection. http://t.co/YuBBODwr about 16 hours ago from web ReplyRetweetFavorite
  • Smart moves. IBM uses "Connect" tab 2 drive visitors 2 high value social media venues & LinkedIn groups to start conversations with IBMers 05:20:29 PM January 13, 2012 from web ReplyRetweetFavorite
@siteIQMarty

Follow Kenna Dian on Twitter

  • Online communities your thing? The Online Communities Index report is hot off the presses for Library subscribers! http://t.co/EAAgG7bi about 15 hours ago from web ReplyRetweetFavorite
  • RT @SageNAmerica: Great quote from Larry Ritter RT @LCoates1: "If you don't like change, you'll really dislike being irrelevant." @ACTby ... about 15 hours ago from web ReplyRetweetFavorite
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