siteIQ • apple.com

One of the things I like best about our annual Website rankings is that they always show me what’s really going on in the neighborhood. The real impact of new designs and strategies. Where teams have put their time and treasure – and whether it is paying off. This year is no excep...

5 things you probably didn’t know about Apple.com

December 19, 2012

by Marty Gruhn

apple.com

2 Comments

Since we added Apple.com to the siteIQ eBusiness Index this year, I’ve been dying to get my hands on its evaluation results. They just came in last week. Just for the record, I’ve always been a big fan of Apple.com. It has all of the hallmarks of an Apple product. Simple. Inno...

Why are you so boring?

December 12, 2012

by Marty Gruhn

apple.com, best practice, community marketing, Design, product marketing, Support

I was surprised when I actually paid attention to an email I received from Mail Chimp about its new template editor. After all, I’m probably a lot like you. Not really interested in those ungodly ”point to the picture and talk me to death” videos, much less pages of detailed fea...

5 reasons why HP.com’s Enterprise Website gets it

June 15, 2012

by Marty Gruhn

apple.com, Design, hp.com, ibm.com, website design

This week I spent some quality time in HP.com’s new Large Enterprise Business solutions Website – which is the home for its solutions, services software, and industry marketing. It’s also one of the better sites in the business. Here’s five reasons why. Great navigation. The s...

The NewIQ | What we did. The best practices that inspired it. What it means for you.

April 17, 2012

apple.com, best practice, ca.com, criticalmass.com, Design, hp.com, ibm software group, ibm.com, Usability, website design

Last week we launched the “New IQ”. I think of it as the next evolution of our living lab where we put the best ideas from the best teams we learn from to work – and where we take our own medicine. Let’s just say that there’s nothing like following your own advice to make su...

Don’t Miss/Don’t Bother | The New Intel.com

August 31, 2011

adobe.com, apple.com, Design, hp.com, intel.com, Navigation, Usability

3 Comments

This week, we took the new Intel.com site for a spin. Let’s just say there’s more (and less) to this site than meets the eye. Kenna Dian: Don’t Bother Intel.com’s latest redesign is like buying an exotic car. It is visually striking, can be fun to drive, and has more b...

Apple.com | startpage? Whaddya thinkin’?

May 02, 2011

apple.com, Design, launches, Usability

4 Comments

Apple.com tests out a new startpage that leaves us going “Huh?” Today apple.com startled some visitors with a “startpage” (it’s from the URL—it didn’t really have that name per se) chock full of the latest and greatest goings on at Apple.com. News, Tutorials, Movie trail...

Apple.com & Intel.com | Turning negative design into positive usability

October 04, 2010

apple.com, best practice, content, Design, intel.com, Usability

9 Comments

In a world where content has been king, white space design is the new tail that wags the dog. I’ve had space on my mind. Not the kind that Stephen Hawking talks about. The kind that’s finally getting the attention of enterprise-class Web design teams. It is the power of white spac...

How large companies are using social media

August 23, 2010

apple.com, dell.com, facebook, hp.com, ibm.com, Social Media, social network, Strategy, Twitter

4 Comments

Real people, real voices, real time While the SMB & mid-size market are using social media to just get their name out to the masses, large companies are learning how to use social media & communities in tandem for a whole new purpose. And it is literally changing the face of I...