Layout Image
    • Website Rankings
      • 2011 Results by Category
        • 2011 eBusiness Index Rankings
        • 2011 Online Support (public pages)
      • 2011 Results by Industry
        • 2011 eBusiness Index Rankings
        • 2011 Business Software
        • 2011 Enterprise Software
        • 2011 Enterprise Systems
        • 2011 Networking Systems
        • 2011 Professional Services
      • 2010 Index Results
        • 2010 eBusiness Index Rankings
        • 2010 Enterprise Software
        • 2010 Enterprise Systems
        • 2010 Networking Systems
        • 2010 Professional Services
    • Services
      • siteIntelligence Case Study Library
      • Competitive Evaluations
      • Teleconferences
    • The Inside Track
    • About Us
      • Why siteIQ?
      • Who We Are
      • What Our Clients Say
    • Contact Us
    • Client Login

Archive for best practices

2011 Online Support Rankings | Why the biggest aren’t always the best

By Marty Gruhn · Comments (0)
Monday, October 17th, 2011

So much for conventional wisdom.

For the most part, I’d rather have a root canal than use most support Websites.

Search for information and you end up with a list of a bazillion documents with truncated descriptions that read like Sanskrit.

Want to take a different path? Try ferreting your product out of a laundry list of every product the company ever made.

Or try the “follow our logical links” scenario—where you end up drilling to China.

At the end of all of this wonderfulness is the real insult. Support content that either requires an engineering degree to understand—or a wad of general purpose instructions that dance around the problem and miss the issue by a country mile. Read More→

Comments (0)
Categories : POV (point of view), Support
Tags : best practices, brocade.com, ca.com, cdw.com, cisco.com, dell.com, emc.com, hp.com, ibm software group, ibm.com, intuit.com, juniper.net, newegg.com, oracle.com, sap.com, sas.com, Support, symantec.com, Usability, website design, website rankings

What we learned while lurking on leading communities

By Marty Gruhn · Comments (1)
Friday, July 24th, 2009

Although evaluating 10 leading IT communities based on 490 criteria was a bit of a slog (and pencils out to looking for and scoring 4,900 types of content, features and capabilities, plus another 320 usability metrics), we did have some fun during the process.  While Kenna did the deep diving wearing her “power user” hat, I took a tour through every community with my “lurker beanie” on. The point of the exercise was to see how these communities look to visitors who are looking around to see if they want to join the party versus what’s actually delivered once you’ve married into the family.

It was a bit of a lark, to be sure. And like many of our larks, it delivered some interesting results.

Usability Scores Lurkers vs. MembersTo see why, take a peek at this graph that illustrates how the communities operated by seven leading IT companies fare based on 32 usability metrics.

First, the good news. SAP and Citrix deliver pretty much what is expected. The bad news for Citrix is that, at a 54% usability score, its community doesn’t look very usable – and it isn’t. At the other end of the spectrum, SAP’s communities appear to be the most usable – and (dismal look and feel aside) they are.

Next, let’s look at the sites that exceeded expectations. That would be Dell. My tour of the community delivered Dell an average 69.1% usability score. At 70.8%, Kenna’s power drive says that Dell’s communities actually deliver slightly more than expected.

This leaves us with the communities that are like an unfortunate blind date. Among these, EMC and Oracle fared worst.

My tour of EMC’s communities delivered good, but not great, usability results (62.4%), but Kenna’s deep dive shows that once you get past the flash, this community is almost unusable.

Oracle also seemed to be a reasonably usable venue if you are just lurking around, and my usability scores averaged out to 60.8%. By the time Kenna finished rambling through the site’s inconsistent behaviors and technical problems, she thought 54% was a gift.

Comments (1)
Categories : Communities, Design, POV (point of view), Web 2.0, Website Rankings
Tags : best practices, citrix.com, dell.com, emc.com, online communities, oracle.com, sap.com, sun.com, symantec.com, Usability
 Subscribe

Receive Best Practice Alerts


Get the latest best practices, blogs, and news delivered in your email.

Sign up for the siteIQ Digest:

Sending ...

Categories

  • Branding
  • Communities
  • Design
  • eSelling
  • Global Websites
  • Marketing
  • Navigation
  • POV (point of view)
  • Search
  • Social Media & Social Networks
  • Strategy
  • Support
  • Usability
  • Web 2.0
  • Website Launches
  • Website Rankings

Tags

accenture.com adobe.com apple.com best practice brand brocade.com ca.com cdw.com cisco.com Communities dell.com Design ecommerce eds.com emc.com eSelling Home Page hp.com ibm ibm.com ibm global services ibm software group intel.com juniper.net Marketing microsoft.com Navigation newegg.com nortel.com oracle.com product marketing sap.com services marketing Social Media social network Strategy sun.com Support symantec.com Twitter Usability Web 2.0 website design website development website rankings

Marty Gruhn on Twitter

  • Floating footers are making it onto IT sites. Check out http://t.co/1CloqS0I's share modules @ http://t.co/hXDZScIR 04:12:33 PM February 06, 2012 from web ReplyRetweetFavorite
  • New case study on the way: The IBM SWG Website team is executing its cult of personality strategy to perfection. http://t.co/YuBBODwr 08:14:56 PM February 03, 2012 from web ReplyRetweetFavorite
@siteIQMarty

Follow Kenna Dian on Twitter

  • Online communities your thing? The Online Communities Index report is hot off the presses for Library subscribers! http://t.co/EAAgG7bi 09:01:31 PM February 03, 2012 from web ReplyRetweetFavorite
  • RT @SageNAmerica: Great quote from Larry Ritter RT @LCoates1: "If you don't like change, you'll really dislike being irrelevant." @ACTby ... 08:54:32 PM February 03, 2012 from web ReplyRetweetFavorite
@siteIQKenna
siteIQ, Inc  •   Copyright © 2012 All Rights Reserved