IBM.com Smarter Planet | Best Practices & Moments of Brilliance
IBM.com's Smarter Planet zone is a best practice and moment of brilliance. If you haven’t spent some quality time on this piece of IBM.com real estate, it’s time to dust your dancing shoes off and go for a spin. IBM has also figured out how to capitalize on social media. ...
Continue Reading →The Gap’s failed logo launch strikes social media gold
Why The Gap’s latest social media strategy worked Did you hear that the blue jean giant The Gap announced a new logo? Yeah, it didn’t create a blip on my radar either. I work in the tech biz, and I don’t shop at The Gap. But what did get my attention is how it’s re-branding ef...
Continue Reading →How to Avoid a Social Media Meltdown
September 29, 2010
blogs, brand, Communities, facebook, forums, hp.com, Social Media, social network, Strategy, Twitter
4 questions every Web team should answer The other day, I was thinking about the latest social media snafu HP.com’s Networking zone recently ran into. Its experience is an important lesson about how dangerous displaying the musings, and sometimes wrath, of the masses can be. This le...
Continue Reading →The borg, the butterfly, and the problem
Most stakeholders see dotcom Web teams in two flavors: the "borg" (you will be assimilated) and the "butterfly" (this is the latest trend and we need to capitalize on it). Neither are focused on a problem from their stakeholders' point of view....
Continue Reading →The social media marketing director: high speed, low drag
Putting a short shelf life on the social media director career path can eliminate the kinds of silo behaviors and infighting that already plague too many Web teams. It's an unpopular concept that makes good business sense....
Continue Reading →Why IBM Software, SAS, EMC, Intel, Brocade & Deloitte made the cut
February 01, 2010
accenture.com, adobe.com, best practice, brand, brocade.com, Communities, customization, deloitte.com, Design, developer, ebusiness index, ecommerce, eds.com, emc.com, good practice, hp.com, ibm global services, ibm software group, intel.com, Marketing, Navigation, sas.com, Search, Strategy, sun.com, Web 2.0, website design, website rankings
We've mixed up the siteIQ eBusiness Index for 2010. In some cases the decision was based on eliminating Websites that haven't improved over the past year and don't provide any good or best practices worth tracking....
Continue Reading →No way to run a railroad
October 29, 2009
best practice, brand, budget, corporate marketing, dell.com, ebusiness index, eSelling, good practice, ibm.com, investment, Strategy, training, website rankings, website trend
In these tough economic times, its easy to yank Website budgets. But look before you cut. A lot of damage can be created when a company expects its Web teams to constantly fall on their budget swords and operate a site on a quarter to quarter basis. A 3 year look at IBM and Dell will ...
Continue Reading →Twitter for Business: Lessons Learned
October 12, 2009
brand, Social Media, social network, Strategy, Twitter, Twitter for business, Web 2.0If you are tweeting for business, a split personality and a less is more strategy works best. We’ve received several pings from readers who wanted to hear more based on Kenna’s post about tweeting for business. After three months in the Twitter box, I’m ready to weigh in on ...
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