Ever since we made the decision to add reseller sites to our eBusiness Index roster for 2008, I’ve been curious to see how they would perform against some of the IT industry’s selling powerhouses, including HP.com, Dell.com, and IBM.com. I wasn’t curious about their competitive performance, per se. Reseller sites are significantly smaller than their enterprise-class counterparts, even though they sell many of the same products. That automatically means their overall rankings will be lower. What I was curious about is how well these reseller sites would stack up based on their usability.
Insight.com and Newegg.com both receive scores that place them in a league with IT industry leaders — and well ahead of one of their major partners — HP.
When I rolled up the first quarter 2008 usability numbers this week, a couple of interesting facts jumped out. First, Newegg.com’s product marketing score is nearly 71%, which puts it on par with the eBusiness Index average (71.38%) — and places it in close proximity to enterprise systems heavyweights in the effectiveness rankings. Second, and more important, all three reseller sites — Newegg.com, CDW.com, and Insight.com — earn e-selling-related usability scores that are well above the eBusiness Index average, and actually rival those of the ultimate online channel — Dell.com.
Admittedly, these are two bright spots in an otherwise checkered usability landscape for these companies. Read More→
