Juniper.net is pursuing an interesting strategy which I suspect most companies have missed. Last year, it did two things.
It launched a completely new Website in February.
Then it executed a wholesale update in October.
That wouldn’t be important, except for one thing. The October refresh was executed across the entire Website. From top to bottom. From stem to stern.
This, as it turns out, introduces a new design strategy into the mix. Until now, most Website teams have taken an incremental improvement approach, limiting updates and innovations to certain areas of their sites. A new home page; revamped product marketing zones; or a new look and feel for the top three layers of a site. The net result is that users have to re-learn the site every time they move between zones.
In contrast, Juniper.net’s approach is iterative. It’s not interested in hitting solid singles. It goes for the home run.
There are a couple of things to remember here. Read More→
