If you’ve visited Sun.com in the last week or so there’s no doubt that you noticed a brand new home page that is a dramatic departure from the previous iteration. From a visual perspective, the most striking changes are the full use of bold color that gives the page more weight & substance (which translates to sophistication in the minds of visitors), and a re-architected template that — although not radically different from the previous construct — delivers a wealth of links in a much more efficient manner.

Striking changes include the bold use of color, more balanced navigation, and a more efficient design

Beyond these immediately eye-catching alterations are an assortment of more subtle modifications that achieve a couple of objectives. First, navigational options are more evenly distributed, which balances home page content. Second, popular features, including downloads & free trials, are more prominently positioned making them particularly obvious & accessible to visitors.

Visual changes aside, the most significant modifications to the Sun.com home page lie in the reorganization of existing links — and addition of new links — that allow visitors to enter the site based on affiliation or objective. Admittedly, the previous home page provided access to resources via a smattering of audience-specific links and often encouraged visitors to Read More→