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Archive for launch

Launches | The Age of the Home Page

By Kenna Dian · Comments (0)
Monday, June 6th, 2011

Who is updating their home page, how are they doing it—and why it might not matter.

2011 is turning out to be the age of the home page. We’re seeing updates in record numbers– and some designs are actually breaking new ground. On the other hand, few of these designs are actually making it down to lower levels of the site—which is a big no-no in our book.

I’ll leave that point for a future rant. Meanwhile, let’s take a look at who’s producing these new home pages, the important design points and strategies they bring to the party—and explore the age-old question: why only the home page?

I’ll start with the “who” and “how” and leave my humble opinions for the end. Read More→

Comments (0)
Categories : Design, POV (point of view), Usability, Website Launches
Tags : adobe.com, Design, Home Page, hp.com, ibm.com, juniper.net, launch, Level3.com, microsoft.com, sap.com, Usability, website design

SAP.com’s home page re-design re-defines Website architecture

By Kenna Dian · Comments (2)
Tuesday, May 10th, 2011

SAP.com Home Page 2011Think you know how to design the perfect home page? Engineer the most efficient Website architecture? Think again. Because SAP.com has changed all the rules of the game.

What would you think if someone told you they could eliminate the first 3 layers of your site? The blizzard of landing pages. Semi-redundant content. Pesky page load times. All of it.

Sounds impossible?  It’s not. Read More→

Comments (2)
Categories : Design, Navigation, POV (point of view), Usability, Website Launches
Tags : architecture, best practice, Design, Home Page, launch, Navigation, sap.com, UI, Usability, UX, website launches

Cisco.com launches drop down mega menus & fat footers

By Marty Gruhn · Comments (11)
Friday, April 2nd, 2010
Cisco.com Mega Menus

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Innovative twists on an emerging trend

Cisco.com launched its new mega menu and fat footer designs this morning.

Its entry into these design arenas pushes both approaches well past the innovation point and on the way to becoming a competitive requirement. In other words, if mega and fat aren’t on your plan for next year, it’s time to get them on the list.

Of the two, fat footers are the closest to a tipping point, and are a great place to put all of those “must have but no room” links that stakeholders clamber to have on the home page. Mega menu adoption rates are slightly behind, but heading for a tipping point over the next 12 months. They are powerful navigation and marketing real estate for the companies that know how to use them. Read More→

Comments (11)
Categories : Design, Navigation, Website Launches
Tags : best practice, cisco.com, Design, launch, Navigation, Usability, website design
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Marty Gruhn on Twitter

  • New case study on the way: The IBM SWG Website team is executing its cult of personality strategy to perfection. http://t.co/YuBBODwr about 15 hours ago from web ReplyRetweetFavorite
  • Smart moves. IBM uses "Connect" tab 2 drive visitors 2 high value social media venues & LinkedIn groups to start conversations with IBMers 05:20:29 PM January 13, 2012 from web ReplyRetweetFavorite
@siteIQMarty

Follow Kenna Dian on Twitter

  • Online communities your thing? The Online Communities Index report is hot off the presses for Library subscribers! http://t.co/EAAgG7bi about 15 hours ago from web ReplyRetweetFavorite
  • RT @SageNAmerica: Great quote from Larry Ritter RT @LCoates1: "If you don't like change, you'll really dislike being irrelevant." @ACTby ... about 15 hours ago from web ReplyRetweetFavorite
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