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Archive for novell.com

Mega and Fat Become the Fashions of the Day

By Marty Gruhn · Comments (4)
Wednesday, February 10th, 2010

Click on this graph to see a lightbox of all best practices in this post

Five Websites are setting the pace

It’s interesting how something starts to hit a tipping point on the IT Web. Mega-menus are one of these designs – and fat footers aren’t far behind them.

In the mega-menu race, there are two main strategies in play, and some good and best practices worth considering.

On the strategy side, we have two basic approaches in evidence these days: mega-menus targeted at straight navigation – and those that add product marketing, corporate marketing and call to action dimensions.  In every case, there are great examples of both approaches on the IT Web.  Here’s some places to start: Read More→

Comments (4)
Categories : Design, Navigation, Usability, Web 2.0
Tags : brocade.com, dell.com, Design, emc.com, fat footer, hp.com, insight.com, juniper.net, mega-menu, microsoft.com, Navigation, newegg.com, novell.com, Usability, Web 2.0

Online communities | What Web are these folks looking at?

By Marty Gruhn · Comments (0)
Wednesday, May 23rd, 2007

Oracle.com doesn’t bother with sorting by company size; on Oracle.com it’s every company for himself

I was in a meeting the other day with a client providing a readout of their most recent siteIQ results. Our diagnostics analysis was around the site’s community marketing effectiveness—and the conversation turned to the  problems that crop up when a company doesn’t clearly identify how it defines small business vs. medium-sized businesses on the site. I was astonished when I receive push back on this notion and a suggestion that small business and medium business definitions were pretty much standard across IT companies on the Web.

What Web are these folks looking at?

If you cruise around the IT Web, the one thing that is obvious is that there are few standards, and even fewer IT vendors identify who fits in what bucket. Just for giggles, consider this: Read More→

Comments (0)
Categories : Communities, Marketing
Tags : ca.com, cisco.com, community marketing, dell.com, hp.com, ibm.com, nortel.com, novell.com, oracle.com, sap.com, symantec.com
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Marty Gruhn on Twitter

  • New case study on the way: The IBM SWG Website team is executing its cult of personality strategy to perfection. http://t.co/YuBBODwr about 16 hours ago from web ReplyRetweetFavorite
  • Smart moves. IBM uses "Connect" tab 2 drive visitors 2 high value social media venues & LinkedIn groups to start conversations with IBMers 05:20:29 PM January 13, 2012 from web ReplyRetweetFavorite
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