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Archive for oracle.com

2011 Online Support Rankings | Why the biggest aren’t always the best

By Marty Gruhn · Comments (0)
Monday, October 17th, 2011

So much for conventional wisdom.

For the most part, I’d rather have a root canal than use most support Websites.

Search for information and you end up with a list of a bazillion documents with truncated descriptions that read like Sanskrit.

Want to take a different path? Try ferreting your product out of a laundry list of every product the company ever made.

Or try the “follow our logical links” scenario—where you end up drilling to China.

At the end of all of this wonderfulness is the real insult. Support content that either requires an engineering degree to understand—or a wad of general purpose instructions that dance around the problem and miss the issue by a country mile. Read More→

Comments (0)
Categories : POV (point of view), Support
Tags : best practices, brocade.com, ca.com, cdw.com, cisco.com, dell.com, emc.com, hp.com, ibm software group, ibm.com, intuit.com, juniper.net, newegg.com, oracle.com, sap.com, sas.com, Support, symantec.com, Usability, website design, website rankings

2011 siteIQ eBusiness Index | Enterprise Software | IBM Software is in, CA.com is out, and Oracle.com is still the biggest of them all.

By Kenna Dian · Comments (2)
Tuesday, September 13th, 2011

And the Winner Is…

Overall: Oracle.com
Usability & Effectiveness: IBM Software Group
Content, Features & Capabilities: Oracle.com

 

2011 Enterprise Software Star Rankings

With two companies performing complete site overhauls–and one nudging its site into place over the past year—rankings were bound to change in 2011. So which sites were the major movers and shakers over the past 12 months? Which ones are the sites to watch through 2012? Here’s the rundown from first place to last: Read More→

Comments (2)
Categories : Communities, Design, eSelling, Marketing, Navigation, Search, Strategy, Support, Usability, Website Launches, Website Rankings
Tags : best practice, ca.com, enterprise software, ibm software, index, oracle.com, sap.com, sas.com, symantec.com, website rankings

2011 siteIQ eBusiness Index | Enterprise Systems | IBM.com now shares the spotlight with HP.com

By Kenna Dian · Comments (2)
Tuesday, August 9th, 2011

And the Winner Is…

Overall: IBM.com
Usability: IBM.com
Content, Features & Capabilities: HP.com

2011 Enterprise Systems Star Rankings

But the siteIQ eBusiness Index is always about more than just rankings, ratings, and numbers. So what’s the story about what happened over the past 12 months? Here’s the rundown from first place to last: Read More→

Comments (2)
Categories : eSelling, Global Websites, Strategy, Support, Usability, Website Rankings
Tags : best practice, dell.com, emc.com, enterprise systems, hp.com, ibm.com, index, intel.com, oracle.com, website rankings

Oracle.com & HP.com marketing content | It’s all about me

By Kenna Dian · Comments (1)
Wednesday, March 2nd, 2011

Why Oracle.com and HP.com have a tough road ahead in the age of visitor-focused content

Oracle.com ContentI don’t talk about Oracle.com much. In fact, I speak about them so little that one would be lead to believe that I hold a grudge against them. Sure, they unceremoniously erased one of the best enterprise systems sites from the Internet–Sun.com. But, I won’t hold that against them. No, I don’t write about them much for one reason:

My Mother taught me if you don’t have something nice to say about someone, don’t say anything at all.

There’s a litany of issues I have with Oracle.com ranging from design to innovation (or rather a lack thereof). But today, my rant is about Oracle.com’s content. Read More→

Comments (1)
Categories : Design, Marketing, POV (point of view), Social Media & Social Networks, Strategy
Tags : content, eSelling, hp.com, ibm software group, ibm.com, intel.com, Marketing, Navigation, oracle.com, product marketing, services marketing, Social Media, Strategy, sun.com

When support worlds collide. How to screw up a new market gambit

By Marty Gruhn · Comments (1)
Thursday, August 19th, 2010

Happy campers now, unhappy campers laterCompanies eying new markets should avoid “Marie Antoinette” and “Frankenstein” support strategies. Here’s why.

You can tell a lot about a company’s prime customers by its Website—and even more by how customers fresh from acquisitions and market gambits get lost in the shuffle.

Examine companies like Dell, that has moved from its consumer roots into enterprise markets. Or, IBM’s, CA’s and Cisco’s endeavors to translate historical successes in the enterprise realm into SMB markets. And then there is Oracle’s attempt to execute simultaneous vertical and horizontal market strategies by lashing together its software applications with Sun’s hardware and storage products. There are plenty of examples.

If you think the “tell” of these (and other) companies’ successes or failures are found in their online marketing content, you would be looking in the wrong direction. In reality, the “tell” is found in their support and training zones.

Before support and training Web teams even entertain the hope for a successful market move, they must take these two approaches off the table:  Read More→

Comments (1)
Categories : Branding, Marketing, POV (point of view), Strategy, Support
Tags : acquisitions, ca.com, cisco.com, dell.com, ibm.com, mergers, oracle.com, Support

Oracle.com: New game, new rules, new problems

By Marty Gruhn · Comments (1)
Tuesday, August 3rd, 2010

Oracle.com + Sun.com = less than the sum of their parts

Oracle.com has been the big Kahuna in the enterprise software industry for the past couple of years when it finally slipped past IBM’s Software Group site, which has been stuck in idle since early 2008. Then it decided to change the rules of its own game.

In 2009 Oracle bought Sun Microsystems in a quest to graduate into the business of selling hardware, software & services to the enterprise business set. Along with its red, white and black cap and gown, Oracle now gets to compete with the likes of IBM, HP and Dell. The question is, of course, how well does the combined Oracle.com & Sun.com sites perform against competitors that have been marketing & selling complex products online for well over a decade?

The answer is: not very well.

Read More→

Comments (1)
Categories : POV (point of view), Website Rankings
Tags : dell.com, emc.com, hp.com, ibm.com, intel.com, oracle.com, sun.com

The Envelope, Please! The best of the best

By Marty Gruhn · Comments (0)
Thursday, July 8th, 2010

In case you missed my last posts, this is the time when we announce our eBusiness Index rankings. Here’s a bird’s eye view of the Websites that set the standards in the IT industry.

Related research: The eBusiness Index Report.  If you are a siteIQ client or subscriber, click here.

Comments (0)
Categories : Website Rankings
Tags : ca.com, cisco.com, dell.com, deloitte.com, emc.com, hp.com, ibm.com, intel.com, juniper.net, microsoft.com, newegg.com, nortel.com, oracle.com, sap.com, symantec.com

Oracle.com | The Baby and the Bathwater

By Marty Gruhn · Comments (2)
Tuesday, November 24th, 2009

In July I shared some thoughts about the likely impact of Oracle’s acquisition of Sun Microsystems from a Website perspective – plus a couple of suggestions from the peanut gallery. In the past few weeks, an era came to an end as some of the industry’s best and brightest Web professionals left the Sun.com team for greener pastures.

Of course, gone is not forgotten on the Web. Sun.com’s award winning usability & effectiveness and trendsetting best practices will be available online via the Wayback archives for years to come. For our part, our decade of work with the Sun.com team has generated gigs of best practices reviews. Although I can’t predict exactly when the Sun.com site will become the newest Borg within Oracle.com’s red and  white collective – I know that its forward thinking designs and best practices will be part of our analysis for years to come.

My hat is off to these professionals. Oracle’s loss is certain to be someone else’s gain.

Comments (2)
Categories : POV (point of view), Strategy
Tags : oracle.com, sun.com

Why Oracle.com has its hands full

By Marty Gruhn · Comments (2)
Wednesday, July 29th, 2009

OK, it’s official. Oracle will acquire Sun Microsystems by the end of the summer. Although I have to give Oracle kudos for a brilliant strategic acquisition (and tweaking IBM’s nose for good measure), flipping the Sun.com site into the Oracle paradigm won’t be as easy as its other acquisitions.

I’ve watched Oracle for about 30 years as an industry analyst — which means I’ve had a front row seat for all of Oracle’s growth, and most of its acquisitions.

When acquisitions are the issue, the script has always been pretty much the same. Oracle announces its intent to purchase an IT industry firm, engages in various firefights with a bevy of aggrieved CEOs and shareholders, occasionally spends some quality time with the SEC, finally closes the deal — and then takes the acquired company’s Website off the airwaves about two nanoseconds after the ink on the deal dries.

Generally, the first iteration of this process is a bit ham handed. Forget preserving the acquired company’s Web prowess & knowledge, brand, share of mind, or easing customers into a new parent organization. The acquired company’s URL is instantly directed to a landing page deep inside Oracle.com that announces the acquisition, positions the company’s products within Oracle’s strategic roster, points visitors to support, and  Read More→

Comments (2)
Categories : Design, Marketing, POV (point of view), Strategy
Tags : dell.com, developers, ibm, ibm software group, java, oracle.com, POV (point of view), product marketing, Strategy, sun.com

What we learned while lurking on leading communities

By Marty Gruhn · Comments (1)
Friday, July 24th, 2009

Although evaluating 10 leading IT communities based on 490 criteria was a bit of a slog (and pencils out to looking for and scoring 4,900 types of content, features and capabilities, plus another 320 usability metrics), we did have some fun during the process.  While Kenna did the deep diving wearing her “power user” hat, I took a tour through every community with my “lurker beanie” on. The point of the exercise was to see how these communities look to visitors who are looking around to see if they want to join the party versus what’s actually delivered once you’ve married into the family.

It was a bit of a lark, to be sure. And like many of our larks, it delivered some interesting results.

Usability Scores Lurkers vs. MembersTo see why, take a peek at this graph that illustrates how the communities operated by seven leading IT companies fare based on 32 usability metrics.

First, the good news. SAP and Citrix deliver pretty much what is expected. The bad news for Citrix is that, at a 54% usability score, its community doesn’t look very usable – and it isn’t. At the other end of the spectrum, SAP’s communities appear to be the most usable – and (dismal look and feel aside) they are.

Next, let’s look at the sites that exceeded expectations. That would be Dell. My tour of the community delivered Dell an average 69.1% usability score. At 70.8%, Kenna’s power drive says that Dell’s communities actually deliver slightly more than expected.

This leaves us with the communities that are like an unfortunate blind date. Among these, EMC and Oracle fared worst.

My tour of EMC’s communities delivered good, but not great, usability results (62.4%), but Kenna’s deep dive shows that once you get past the flash, this community is almost unusable.

Oracle also seemed to be a reasonably usable venue if you are just lurking around, and my usability scores averaged out to 60.8%. By the time Kenna finished rambling through the site’s inconsistent behaviors and technical problems, she thought 54% was a gift.

Comments (1)
Categories : Communities, Design, POV (point of view), Web 2.0, Website Rankings
Tags : best practices, citrix.com, dell.com, emc.com, online communities, oracle.com, sap.com, sun.com, symantec.com, Usability
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Marty Gruhn on Twitter

  • New case study on the way: The IBM SWG Website team is executing its cult of personality strategy to perfection. http://t.co/YuBBODwr about 15 hours ago from web ReplyRetweetFavorite
  • Smart moves. IBM uses "Connect" tab 2 drive visitors 2 high value social media venues & LinkedIn groups to start conversations with IBMers 05:20:29 PM January 13, 2012 from web ReplyRetweetFavorite
@siteIQMarty

Follow Kenna Dian on Twitter

  • Online communities your thing? The Online Communities Index report is hot off the presses for Library subscribers! http://t.co/EAAgG7bi about 14 hours ago from web ReplyRetweetFavorite
  • RT @SageNAmerica: Great quote from Larry Ritter RT @LCoates1: "If you don't like change, you'll really dislike being irrelevant." @ACTby ... about 14 hours ago from web ReplyRetweetFavorite
@siteIQKenna
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