Why are you so boring?
December 12, 2012
apple.com, best practice, community marketing, Design, product marketing, Support0 Comment
I was surprised when I actually paid attention to an email I received from Mail Chimp about its new template editor. After all, I’m probably a lot like you. Not really interested in those ungodly ”point to the picture and talk me to death” videos, much less pages of detailed fea...
Continue Reading →First Take | B2B Buying Process – Navigation
I just finished reading Marty’s latest B2B Buying Process report about how to optimize site navigation for B2B buyers–and the results are surprising. The bottom line? We’re all working harder than we need to. And all of those clever navigation techniques aren’t really help...
Continue Reading →Oracle.com & HP.com marketing content | It’s all about me
March 02, 2011
content, eSelling, hp.com, ibm software group, ibm.com, intel.com, Marketing, Navigation, oracle.com, product marketing, services marketing, Social Media, Strategy, sun.com
Why Oracle.com and HP.com have a tough road ahead in the age of visitor-focused content I don’t talk about Oracle.com much. In fact, I speak about them so little that one would be lead to believe that I hold a grudge against them. Sure, they unceremoniously erased one of the best en...
Continue Reading →How Twitter Can Ruin a Marketing Campaign
HP.com brings a knife to a gunfight When social networking sites hit the Internet, companies spent many, many months watching it with a wary eye. But once leading IT companies (such as Sun, Dell, and Cisco) took the leap, the race to integrate social media into a company’s marketing...
Continue Reading →Lead generation. How to build a better mouse trap.
Most companies need to rethink their online price & lead generation strategies. Ignoring the sales force is the first step.
I can’t quite figure out why so many companies avoid putting prices on their Website. Actually, I do know. The company’s sales force wants to embargo prod...
Continue Reading →What Juniper.net knows that everyone else is missing
March 10, 2010
architecture, cisco.com, Design, ebusiness index, hp.com, ibm.com, juniper.net, microsoft.com, product marketing, Strategy, Usability, website design, website development, website rankings, website redesign
Juniper.net is pursuing an interesting strategy which I suspect most companies have missed. Last year, it did two things. It launched a completely new Website in February. Then it executed a wholesale update in October. That wouldn’t be important, except for one thing. The October r...
Continue Reading →Why Tech?
March 06, 2010
channel marketing, Communities, corporate marketing, Design, ecommerce, eSelling, hp.com, partners, product marketing, services marketing, Support, website design, website traffic
A lot of people ask me why we focus on technology sites. The reason is simple. Good (and even great) IT industry Websites have something to teach everyone....
Continue Reading →Why Oracle.com has its hands full
July 29, 2009
dell.com, developer, ibm software group, ibm.com, java, oracle.com, POV (point of view), product marketing, Strategy, sun.com
OK, it’s official. Oracle will acquire Sun Microsystems by the end of the summer. Although I have to give Oracle kudos for a brilliant strategic acquisition (and tweaking IBM’s nose for good measure), flipping the Sun.com site into the Oracle paradigm won’t be as easy as its oth...
Continue Reading →Intel.com delivers a stunning new product marketing best practice
If you haven’t already noticed, the past two months have been notable for sites upping the community and audiencing antes—and finding new and innovative ways to communicate with users. We’re speaking, of course, about HP.com’s new home page which launched last month. Now you...
Continue Reading →Support forums | Why silence speaks louder than words
Today I reviewed the most recent siteIQ Enterprise Software evaluations and was surprised to see that CA.com didn’t receive a score for online support forums. Since virtually every IT Website we track on the siteIQ eBusiness Index that delivers public online support resources includ...
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