Web 2.0 and 3.0 can and will deliver real value to site operators and their visitors and prospects in 2010. Communities? Not so much.

Recently, I presented how we’re defining Web 2.0, Web 3.0 and communities to several clients, including our POV on their futures in 2010. It’s interesting that these three areas are finally moving beyond all the hype and bright and shiny objects that blinded most Web teams to their real potential last year.

Web 2.0 and 3.0 are finally coalescing into two ends of an important spectrum. Web 2.0 is all about content and information – providing these assets in new forms that make them easier for visitors to digest, use and share. Web 3.0 is actually about changing the interface and how users access these new generations of content. Simply put, it’s about creating adaptive sites that intuit or know why the visitor is there.

From my perspective, Web 2.0 and 3.0 can and will deliver real value to site operators and the visitors and prospects they are trying to woo and win in 2010. Communities? Not so much.

In fact, our in-depth evaluations show that most communities represent a high risk business strategy for companies. Why? Let me count the ways. Read More→