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Archive for Search

Search – not your father’s Oldsmobile (anymore)

By Marty Gruhn · Comments (0)
Wednesday, May 5th, 2010

Powerful search capabilities have hit a tipping point. Time to get them on your five point plan.

Once upon a time, search was a lot like socks. One of the basics you need to operate a well-dressed Website.

Search has also been pretty simple. Put out a box, fiddle with some “advanced search” explanations, spend some quality man-months meta-tagging mountains of content —  and let the rest take care of itself.

That is, until today.

Just in case you haven’t checked, search isn’t your father’s Oldsmobile anymore.  A new roster of features & capabilities are changing the rules.   Read More→

Comments (0)
Categories : Design, Marketing, Navigation, Search, Support
Tags : adaptive keyword, adobe.com, apple.com, cisco.com, dell.com, marketing optimized search, Search

Why IBM Software, SAS, EMC, Intel, Brocade & Deloitte made the cut

By Marty Gruhn · Comments (0)
Monday, February 1st, 2010

This week we started our Q1 evaluations of 23 Websites, plus additional sites selected by our clients for comparison.

We’ve mixed up the siteIQ eBusiness Index for 2010. In some cases the decision was based on eliminating Websites that haven’t improved over the past year and don’t provide any good or best practices worth tracking. In other cases, sites have fallen off our list because they don’t exist anymore. That would be EDS.com which was integrated into HP.com — and Sun.com which went off the airwaves last week.

In both cases, these sites are a loss to anyone who cares about good and great practices. Don’t bother to follow them to their new homes. Their presence inside of their new parent’s sites is nothing to write home about.

Here’s some more about the new sites added to our roster – and why we’re singing “auld lang syne” to others. (If you are a siteIQ client you can read more about what we expect from these and other leading sites in 2010 in our new executive brief in the siteIntelligence Research Center). Read More→

Comments (0)
Categories : Branding, Communities, Design, eSelling, POV (point of view), Strategy, Web 2.0
Tags : accenture.com, adobe.com, best practice, brand, brocade.com, Communities, customization, deloitte.com, Design, developer, ebusiness index, ecommerce, eds.com, emc.com, good practice, hp.com, ibm global services, ibm software group, intel.com, Marketing, Navigation, sas.com, Search, Strategy, sun.com, Web 2.0, website design, website rankings

Why Sun.com (still) aces the search best practice category

By Nicole Wallens · Comments (0)
Sunday, January 18th, 2009

I’m always getting questions about which site has the best search capabilities in the IT industry.  For my money, the answer is Sun.com. Here’s why.

Sun's redesigned search pages still deliver an industry best practice. Detailed content category, type, format and language filters make navigating results a snap

Sun's redesigned search pages still deliver an industry best practice. Detailed content category, type, format and language filters make navigating results a snap

Sun.com’s search design is very effective for delivering mountains of organized and logical search results because it sorts and presents information  based on common categories as well as resource type or affiliation.  Each category-specific page clearly indicates the number of results found within the category — and each list opens to display additional subcategories.

The “Search Help” link leads to useful, instructive information that is designed to help visitors construct a search that will yield the most relevant results. This page also includes several search hints designed to assist visitors in entering the most accurate key words or phrases that will yield the results they require.

Best of all, Sun.com offers an advanced site search feature under the “More Options” link that provides users with some truly unique capabilities. Users can specify that returned pages meet specific file format criteria (.PDF, XML, Text, HTML), and can also specify content written in up to 13 different languages.

Comments (0)
Categories : Search
Tags : best practice, Search, sun.com
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Marty Gruhn on Twitter

  • New case study on the way: The IBM SWG Website team is executing its cult of personality strategy to perfection. http://t.co/YuBBODwr about 15 hours ago from web ReplyRetweetFavorite
  • Smart moves. IBM uses "Connect" tab 2 drive visitors 2 high value social media venues & LinkedIn groups to start conversations with IBMers 05:20:29 PM January 13, 2012 from web ReplyRetweetFavorite
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Follow Kenna Dian on Twitter

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