How IBM Global Services Made Services Marketing Sexy
June 27, 2012
content, Design, ibm global services, services marketing, Social Media, social network0 Comment
Not long ago, IBM Global Services was the Grande Dame of awful services marketing. It’s content consisted of “I feel your pain” prose followed by multi-compound sentences laden with million dollar words. The site practically bored visitors into calling a salesperson. Then IBM bo...
Continue Reading →First Take | B2B Buying Process – Navigation
I just finished reading Marty’s latest B2B Buying Process report about how to optimize site navigation for B2B buyers–and the results are surprising. The bottom line? We’re all working harder than we need to. And all of those clever navigation techniques aren’t really help...
Continue Reading →Oracle.com & HP.com marketing content | It’s all about me
March 02, 2011
content, eSelling, hp.com, ibm software group, ibm.com, intel.com, Marketing, Navigation, oracle.com, product marketing, services marketing, Social Media, Strategy, sun.com
Why Oracle.com and HP.com have a tough road ahead in the age of visitor-focused content I don’t talk about Oracle.com much. In fact, I speak about them so little that one would be lead to believe that I hold a grudge against them. Sure, they unceremoniously erased one of the best en...
Continue Reading →You only get one chance to make a bad impression.
May 19, 2010
adobe.com, customer, eSelling, Marketing, mcafee.com, services marketing, Support, symantec.com, worst practice
Why do so many companies start with their support site? Your support site is supposed to be the fount of knowledge for your customers—and a way to prove your excellence to prospects engaged in the buying process. It’s there to solve your customer’s problems. Speed them the infor...
Continue Reading →Why Tech?
March 06, 2010
channel marketing, Communities, corporate marketing, Design, ecommerce, eSelling, hp.com, partners, product marketing, services marketing, Support, website design, website traffic
A lot of people ask me why we focus on technology sites. The reason is simple. Good (and even great) IT industry Websites have something to teach everyone....
Continue Reading →Reseller sites give Dell.com a run for its (e-selling) money
May 17, 2008
adobe.com, ca.com, cdw.com, cisco.com, community marketing, corporate marketing, dell.com, hp.com, ibm.com, insight.com, Navigation, newegg.com, services marketing, sun.com, Support, symantec.com, Usability, website rankings
Ever since we made the decision to add reseller sites to our eBusiness Index roster for 2008, I’ve been curious to see how they would perform against some of the IT industry’s selling powerhouses, including HP.com, Dell.com, and IBM.com. I wasn’t curious about their competitive ...
Continue Reading →The importance of being well rounded
January 29, 2008
alcatel.com, architecture, channel marketing, community marketing, corporate marketing, Design, eds.com, eSelling, hp.com, ibm.com, industry marketing, lenovo.com, Navigation, online recruiting, product marketing, services marketing, Support, trainingEver since we started this happy little band back in ’96, we’ve proposed that one of the hallmarks of a best practices Website is a well rounded volume of content, tools, and resources that are delivered in a manner that allows visitors to easily achieve stated tasks & goals. ...
Continue Reading →Professional services marketing | It’s all about ME!
February 06, 2007
capgemini.com, content, eds.com, ibm global services, Navigation, services marketingOne look at professional services Website’s usability scores show that they’ve been losing ground in 2006. That, of course, prompted us to ask the obvious question: why? After spending some time on these sites, we found the answers. Put simply, “It’s all ab...
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