Usability: a tale of two cities (and why you should care)
(Part 1 in a blissfully short series) We are putting the final touches on a new report that ranks and rates leading IT Websites based on how effectively they achieve critical design & business goals (at siteIQ we call them usability “dimensions”). You know what those are. Thos...
Continue Reading →Best Practices are About Execution
For the last week I have been scouring some sites for best practices. During my search I have come across the occasional moment of interest. But more often I have found great ideas that weren’t fully executed. Fantastic puzzle pieces that never create the whole picture. Missed oppor...
Continue Reading →Professional Services Websites Take 2 | New rules upset the rankings. A rising tide floats all boats, but Accenture.com is at the head of the flotilla
January 05, 2012
accenture.com, deloitte.com, ibm global services, ibm.com, Strategy, website rankings, website redesign
And the New Winner Is… Overall: Accenture.com Usability & Effectiveness: Accenture.com Content, Features & Capabilities: Accenture.com Last week, we took a close look at how classic professional services Websites fare when they are put under the siteIQ microscope–and...
Continue Reading →2011 siteIQ eBusiness Index | Business Software | Symantec steals 1st, Microsoft flops to 2nd, and Adobe wrestles with 3rd. Usability counts.
December 05, 2011
adobe.com, microsoft.com, Strategy, symantec.com, website rankings, website redesign
And the Winner Is… Overall: Symantec.com Usability & Effectiveness: Symantec.com Content, Features & Capabilities: Microsoft.com Each business software site’s redesign over the past year has caused content and features to shrink on a huge scale. But did these diets help th...
Continue Reading →Oracle.com & HP.com marketing content | It’s all about me
March 02, 2011
content, eSelling, hp.com, ibm software group, ibm.com, intel.com, Marketing, Navigation, oracle.com, product marketing, services marketing, Social Media, Strategy, sun.com
Why Oracle.com and HP.com have a tough road ahead in the age of visitor-focused content I don’t talk about Oracle.com much. In fact, I speak about them so little that one would be lead to believe that I hold a grudge against them. Sure, they unceremoniously erased one of the best en...
Continue Reading →The Gap’s failed logo launch strikes social media gold
Why The Gap’s latest social media strategy worked Did you hear that the blue jean giant The Gap announced a new logo? Yeah, it didn’t create a blip on my radar either. I work in the tech biz, and I don’t shop at The Gap. But what did get my attention is how it’s re-branding ef...
Continue Reading →How to Avoid a Social Media Meltdown
September 29, 2010
blogs, brand, Communities, facebook, forums, hp.com, Social Media, social network, Strategy, Twitter
4 questions every Web team should answer The other day, I was thinking about the latest social media snafu HP.com’s Networking zone recently ran into. Its experience is an important lesson about how dangerous displaying the musings, and sometimes wrath, of the masses can be. This le...
Continue Reading →How Twitter Can Ruin a Marketing Campaign
HP.com brings a knife to a gunfight When social networking sites hit the Internet, companies spent many, many months watching it with a wary eye. But once leading IT companies (such as Sun, Dell, and Cisco) took the leap, the race to integrate social media into a company’s marketing...
Continue Reading →The borg, the butterfly, and the problem
Most stakeholders see dotcom Web teams in two flavors: the "borg" (you will be assimilated) and the "butterfly" (this is the latest trend and we need to capitalize on it). Neither are focused on a problem from their stakeholders' point of view....
Continue Reading →How large companies are using social media
August 23, 2010
apple.com, dell.com, facebook, hp.com, ibm.com, Social Media, social network, Strategy, Twitter
Real people, real voices, real time While the SMB & mid-size market are using social media to just get their name out to the masses, large companies are learning how to use social media & communities in tandem for a whole new purpose. And it is literally changing the face of I...
Continue Reading →Recent Posts
552 N. Mondel Dr., Gilbert, AZ 85233 • P | 480-699-2081
© siteIQ, Inc. 2013, all rights reserved