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Archive for symantec

Drum Roll, Please! IBM.com & Cisco.com head the eBusiness Index

By Marty Gruhn · Comments (0)
Monday, July 5th, 2010

In 2010 we changed the rules of the game . . and interesting things happened

We’ve been evaluating and tracking leading IT Websites for about 15 years. Along the way, our best practices benchmarks have been updated every year to identify and track emerging Website requirements.

Once upon a time our benchmarks weighed in at about 700 criteria. Then Web 2.0, Web 3.0, communities, and social media sparked a Website revolution.

Click on the graph to view full size

This revolution triggered a wholesale audit of the siteIQ Benchmarks in January 2010 – resulting in a new siteIQ Benchmark that weighs in at a whopping 1,232 criteria. In simple terms, that’s 1,232 types of content, features & capabilities that need to be on your “got it” checklist – or on your 2010 drawing board.

Needless to say, when you change the rules of the game, interesting things happen.

  • IBM.com is the biggest Website – but Cisco.com’s stellar usability scores puts it on par with this mega monster.
  • HP.com ranks third overall. Its content, features & capabilities are roughly on par with IBM.com – but this site is much harder to use (ranks 9th out of 23 Websites).
  • Dell.com plays in the second string, along with CA.com. Dell.com provides more types of content, features & capabilities – but CA.com is far more usable. Case in point, Dell.com’s usability ranks 11th while CA.com’s usability ranks 3rd.

Related research: The eBusiness Index Report.  If you are a siteIQ client or subscriber, click here.

Comments (0)
Categories : Website Rankings
Tags : accenture, adobe, brocade, cdw, cisco, dell, deloitte, emc, hp, ibm, ibm global services, ibm software group, insight, intel, juniper, microsoft, newegg, nortel, oracle, sap, sas, symantec

Consumer support — a horse of a different color

By Marty Gruhn · Comments (0)
Friday, July 2nd, 2010

You’d think that all support sites are created equal. If so, you’d be wrong.

Turns out that support sites that target home and home office customers are very different than those that target large enterprises. Different features, architectures, strengths, and challenges. In fact, they are horses of a completely different color.

One would think that this observation would be a no brainer. Turns out, it’s a challenge for a lot of companies — especially major enterprise players that are wading into the consumer markets, including Cisco.com and CA.com. But, well-known consumer stalwarts, such as Dell.com and HP.com, haven’t broken the technical support code either. Simple fact, “one-size-fits-all” support thinking will get you into plenty of trouble.

We’re putting the finishing touches on a new best practice case study report that identifies the best of the best in home and home office markets. Companies like Apple.com and Adobe.com, plus outstanding support zones at Dell Home & Home Office, HP Home & Home Office, Symantec Norton, McAfee Home & Home Office, and Cisco Home Networking.

Kenna will be filling you in on some of the key details from her drive across the IT Web and her deep dives into these great sites. She tells me that the devil’s in the tricky details. Stay tuned.

Comments (0)
Categories : Search, Support
Tags : adobe, cisco, dell, home/home office, hp, mcafee, Support, symantec
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Marty Gruhn on Twitter

  • New case study on the way: The IBM SWG Website team is executing its cult of personality strategy to perfection. http://t.co/YuBBODwr about 16 hours ago from web ReplyRetweetFavorite
  • Smart moves. IBM uses "Connect" tab 2 drive visitors 2 high value social media venues & LinkedIn groups to start conversations with IBMers 05:20:29 PM January 13, 2012 from web ReplyRetweetFavorite
@siteIQMarty

Follow Kenna Dian on Twitter

  • Online communities your thing? The Online Communities Index report is hot off the presses for Library subscribers! http://t.co/EAAgG7bi about 15 hours ago from web ReplyRetweetFavorite
  • RT @SageNAmerica: Great quote from Larry Ritter RT @LCoates1: "If you don't like change, you'll really dislike being irrelevant." @ACTby ... about 15 hours ago from web ReplyRetweetFavorite
@siteIQKenna
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