The Gap’s failed logo launch strikes social media gold
Why The Gap’s latest social media strategy worked Did you hear that the blue jean giant The Gap announced a new logo? Yeah, it didn’t create a blip on my radar either. I work in the tech biz, and I don’t shop at The Gap. But what did get my attention is how it’s re-branding ef...
Continue Reading →How to Avoid a Social Media Meltdown
September 29, 2010
blogs, brand, Communities, facebook, forums, hp.com, Social Media, social network, Strategy, Twitter
4 questions every Web team should answer The other day, I was thinking about the latest social media snafu HP.com’s Networking zone recently ran into. Its experience is an important lesson about how dangerous displaying the musings, and sometimes wrath, of the masses can be. This le...
Continue Reading →How Twitter Can Ruin a Marketing Campaign
HP.com brings a knife to a gunfight When social networking sites hit the Internet, companies spent many, many months watching it with a wary eye. But once leading IT companies (such as Sun, Dell, and Cisco) took the leap, the race to integrate social media into a company’s marketing...
Continue Reading →How large companies are using social media
August 23, 2010
apple.com, dell.com, facebook, hp.com, ibm.com, Social Media, social network, Strategy, Twitter
Real people, real voices, real time While the SMB & mid-size market are using social media to just get their name out to the masses, large companies are learning how to use social media & communities in tandem for a whole new purpose. And it is literally changing the face of I...
Continue Reading →Twitter for Business — Part II
Ok, I need to come clean. Until recently, I haven’t really gotten my head around the whole "social media for business" thing. Then the light dawned when I was writing a new report about the B2B buying process. Properly targeted, social media can give a company the inside edge....
Continue Reading →Twitter for Business: Lessons Learned
October 12, 2009
brand, Social Media, social network, Strategy, Twitter, Twitter for business, Web 2.0If you are tweeting for business, a split personality and a less is more strategy works best. We’ve received several pings from readers who wanted to hear more based on Kenna’s post about tweeting for business. After three months in the Twitter box, I’m ready to weigh in on ...
Continue Reading →Twitter | Can you tweet yourself into more business?
Can using Twitter improve your business, even when you aren’t a household name? Is Twitter becoming a mega marketing and selling channel that no company can ignore? Is Twitter a marketing tool, a social networking tool -- or both?
We’ll be looking for the answers to these ques...
Continue Reading →Recent Posts
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