Our ongoing analysis shows that enterprise software sites are slower to adopt Web 2.0 elements than other industry segments tracked on the siteIQ eBusiness Index (the network systems industry is the current front-runner). This is unfortunate because these capabilities are emerging as a competitive requirement across all industries on the IT Web.

Oracle.com's innovative 'one click' inline video design keeps visitors on the source page, where they can easily continue their discovery and research processes

Based on our analysis, Oracle.com is the enterprise software segment Web 2.0 front-runner, largely based on its impressive use of animation & video on the site. To be clear, what sets Oracle.com apart from enterprise software competitors isn’t the fact that it readily delivers online video. Other sites in the segment,  including CA.com, also use video extensively. What sets Oracle.com apart from competitors is the consistent visibility of video clips on site pages and “one-click” initiation capability.

More important, Oracle.com provides visitors with several video clips to choose from, which are presented using an interactive, accordion-style menu. Once the desired video is selected, the visitor has only to click a single button to start the video.

What’s better, videos run inline, which means visitors are never redirected away from the originating page. This approach ingeniously allows visitors to continue their discovery & research process when the video is done playing without having to backtrack in the click stream.