Notes from the Field: Dell’s iPad app has a lot to learn from Newegg & Cisco
I took the Dell and Newegg mobile iPad apps out for a spin this week. Among the sites we track, Dell and Newegg seem to be the only two companies that have jumped into the ecommerce end of the iPad app pool (update! CDW just launched its app). Since Dell and Newegg are the first, itâ€...
Continue Reading →Why social networks, communities, and Web 2.0 aren’t B2B shotguns
April 07, 2010
B2B buying process, B2B selling, Communities, eSelling, Marketing, podcast, Social Media, social network, Strategy, video, Web 2.0, webinar
The B2B buying process hasn't changed in 30 years. But new social networks, social media, Web 2.0, and communities are changing the B2B selling game. ...
Continue Reading →Web 2.0 | Where Oracle takes the lead
Our ongoing analysis shows that enterprise software sites are slower to adopt Web 2.0 elements than other industry segments tracked on the siteIQ eBusiness Index (the network systems industry is the current front-runner). This is unfortunate because these capabilities are emerging as ...
Continue Reading →Why Cisco.com gets videos (and other Websites don’t)
Although Web 2.0 is still in its infancy on the IT Web, there are some stellar examples of best practices worth a second look. In my opinion, Cisco.com’s innovative use of video is one of these cases. We hear through the grapevine that these videos are hugely popular with Cisco’s ...
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