IBM Software Group | Not keeping up with the Joneses
I was surprised at the IBM Software Group zone’s performance in our latest siteIQ evaluations. Once upon a time, this site ranked first among all enterprise software comers by virtue of its huge portfolio of content & features, and competitive usability scores.
Fade out two years...
Continue Reading →The new CA.com | One step forward, three steps back
The new CA.com is a pretty new face that missed the memos on how to capitalize on Web 2.0 and social media marketing. Smart companies will study CA.com’s best-in-class product marketing click streams, and leave the rest to the marketing muses....
Continue Reading →Why social networks, communities, and Web 2.0 aren’t B2B shotguns
April 07, 2010
B2B buying process, B2B selling, Communities, eSelling, Marketing, podcast, Social Media, social network, Strategy, video, Web 2.0, webinar
The B2B buying process hasn't changed in 30 years. But new social networks, social media, Web 2.0, and communities are changing the B2B selling game. ...
Continue Reading →The new siteIQ.net – Every Web team’s nightmare
We launched a new Website this week. It has plenty of bells and whistles and some cool technology that I’ve always admired on other sites. After the launch – and the requisite champagne toast – something smacked me upside the head. This site is an example of an important inflect...
Continue Reading →Mega and Fat Become the Fashions of the Day
February 10, 2010
brocade.com, dell.com, Design, emc.com, fat footer, hp.com, insight.com, juniper.net, mega-menu, microsoft.com, Navigation, newegg.com, novell.com, Usability, Web 2.0
It’s interesting how something starts to hit a tipping point on the IT Web. Mega-menus are one of these designs – and fat footers aren’t far behind them....
Continue Reading →Why IBM Software, SAS, EMC, Intel, Brocade & Deloitte made the cut
February 01, 2010
accenture.com, adobe.com, best practice, brand, brocade.com, Communities, customization, deloitte.com, Design, developer, ebusiness index, ecommerce, eds.com, emc.com, good practice, hp.com, ibm global services, ibm software group, intel.com, Marketing, Navigation, sas.com, Search, Strategy, sun.com, Web 2.0, website design, website rankings
We've mixed up the siteIQ eBusiness Index for 2010. In some cases the decision was based on eliminating Websites that haven't improved over the past year and don't provide any good or best practices worth tracking....
Continue Reading →Online Communities: Fasten Your Seat Belts
If communities are your charter in 2010 – and you still believe in TinkerBell -- buckle up and grab your flack jacket. It’s going to be an interesting ride....
Continue Reading →Twitter for Business: Lessons Learned
October 12, 2009
brand, Social Media, social network, Strategy, Twitter, Twitter for business, Web 2.0
If you are tweeting for business, a split personality and a less is more strategy works best. We’ve received several pings from readers who wanted to hear more based on Kenna’s post about tweeting for business. After three months in the Twitter box, I’m ready to weigh in on ...
Continue Reading →So much for conventional wisdom
When we decided to take a close look at leading IT communities, the conventional wisdom went like this. Sun.com, Dell.com, and Oracle.com would rank at the top of the charts, HP.com would fall somewhere in the middle, and most newcomers (like Symantec Connect, EMC, Citrix and the like...
Continue Reading →Intel.com delivers a stunning new product marketing best practice
If you haven’t already noticed, the past two months have been notable for sites upping the community and audiencing antes—and finding new and innovative ways to communicate with users. We’re speaking, of course, about HP.com’s new home page which launched last month. Now you...
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