Best Practices are About Execution
For the last week I have been scouring some sites for best practices. During my search I have come across the occasional moment of interest. But more often I have found great ideas that weren’t fully executed. Fantastic puzzle pieces that never create the whole picture. Missed oppor...
Continue Reading →The borg, the butterfly, and the problem
Most stakeholders see dotcom Web teams in two flavors: the "borg" (you will be assimilated) and the "butterfly" (this is the latest trend and we need to capitalize on it). Neither are focused on a problem from their stakeholders' point of view....
Continue Reading →Why personas don’t work
Most Web teams think that developing personas is the key to successful Website design. The real power is in using them during the B2B buying process....
Continue Reading →The new siteIQ.net – Every Web team’s nightmare
We launched a new Website this week. It has plenty of bells and whistles and some cool technology that I’ve always admired on other sites. After the launch – and the requisite champagne toast – something smacked me upside the head. This site is an example of an important inflect...
Continue Reading →What Juniper.net knows that everyone else is missing
March 10, 2010
architecture, cisco.com, Design, ebusiness index, hp.com, ibm.com, juniper.net, microsoft.com, product marketing, Strategy, Usability, website design, website development, website rankings, website redesign
Juniper.net is pursuing an interesting strategy which I suspect most companies have missed. Last year, it did two things. It launched a completely new Website in February. Then it executed a wholesale update in October. That wouldn’t be important, except for one thing. The October r...
Continue Reading →Why Websites are like flag poles
Wherever you are on the flagpole, you need to be your most critical and important customer. If you aren’t, they will be . . . and that will ultimately affect your bottom line....
Continue Reading →Some good communities advice worth considering
A couple of blogs provide some sage advice about building and operating online communities....
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