Overall: IBM Global Services
Usability & Effectiveness: IBM Global Services
Content, Features & Capabilities: Accenture.com
The ripples of IBM.com’s latest site redesign reached the professional services segment this year and has rocked Accenture.com’s first place ranking. The question now is whether or not the tide will turn in 2012. Here’s the rundown from first place to last: Read More→
Overall: Symantec.com
Usability & Effectiveness: Symantec.com
Content, Features & Capabilities: Microsoft.com
Each business software site’s redesign over the past year has caused content and features to shrink on a huge scale. But did these diets help the sites’ usability scores? At least one Website should think so. Here’s the rundown from first place to last: Read More→
Juniper.net is pursuing an interesting strategy which I suspect most companies have missed. Last year, it did two things.
It launched a completely new Website in February.
Then it executed a wholesale update in October.
That wouldn’t be important, except for one thing. The October refresh was executed across the entire Website. From top to bottom. From stem to stern.
This, as it turns out, introduces a new design strategy into the mix. Until now, most Website teams have taken an incremental improvement approach, limiting updates and innovations to certain areas of their sites. A new home page; revamped product marketing zones; or a new look and feel for the top three layers of a site. The net result is that users have to re-learn the site every time they move between zones.
In contrast, Juniper.net’s approach is iterative. It’s not interested in hitting solid singles. It goes for the home run.
There are a couple of things to remember here. Read More→
