There are plenty of opinions about best practices on the Web. Pictures of snappy designs. Cool home pages. Design guides. Advice. Tips and tricks.
But Websites are more than the sum of their visual parts.
They are click stream workhorses that speed visitors to the information they want. Powerful marketing, community & social media machines. The place where prospects learn about your products, buy something, and engage with your sales force. Where cranky customers come to get the support answers they need.
Websites have a complicated job. And they are more than a pretty face.
In these reports:
Our best practice case studies reports look beyond the obvious.
- They illustrate best practice architectures, click streams, layouts, behaviors, innovations – and show why they work.
- Focus on how the most skillful Web teams solve complex and sticky problems – and are using new innovations to best effect.
- Demonstrate how different sites solve the same problem – and the pros and cons of each approach.
Each case study report drills down into a specific topic or issue. Navigation. Search. Product Marketing. Services Marketing. Communities. E-commerce. Training. Support.
- They save time and reduce mistakes.
- Provide inspiration for brainstorming solutions.
- Educate stakeholders to gain consensus on Website projects.
- Focus on usability issues from the visitor’s point of view.
Think of them as illustrated playbooks packed full of thorough, documented silver bullets. After all, if you are going to build and manage a Website, why not learn from the best?
