Business Communities | Business Cases, Strategies & Lessons to Learn
There are plenty of community tips, tricks, and techniques on the Web that will tell you how to build and operate consumer communities. Harley motorcycle aficionados. Mini Couper lovers. A place to share your riveting experience with Dove soap.
But what about communities that woo and win business users?
That lower costs. Generate revenues. Strengthen customer relationships. Move your marketing ball down the field.
These communities are a totally different kettle of fish.
In this report:
This report focuses on business communities. Brand communities, Idea communities, Reference & council communities. Business and collaboration networks. Partner communities. And why support and developer communities don’t fit these molds.
- It explains how to make a rock solid business case that rings with executives.
- Basic building blocks and the added-value platforms you will need in the near future.
- How to use eight types of communities to achieve your business objectives.
- Lessons you can learn from business community pioneers, including Dell, IBM, Oracle, Intel, SAP, Symantec, EMC, HP, and Sun (RIP).
If online communities are in your plan — or on your management’s radar — this report will give you the information you need to make the right decisions.
It will explain your options. Define business cases and rules. Profile the communities that deliver good and best practices. And identify the real business costs & risks that your online communities will create.
